Effective marketing has always been a balancing act. It’s just as true for internet and search marketing – the best search marketing strategies integrate paid search, search engine optimization (SEO) and feed management.
How does your search marketing campaign measure up? Is your SEO strategy aligned with your paid search strategy? Are you taking advantage of shopping feeds? Are you expanding into global and mobile search? Are you coordinating and optimizing your efforts across these different areas to generate the greatest return?
On Thursday, October 11 — at 1:00 PM EDT — join us as industry expert Chris Sherman gives an overview of the important elements and key concepts in any search marketing campaign — and how you can be sure that yours is on track for success.
You’ll learn:
* What are the components of a successful search marketing campaign
* How you can integrate new platforms (such as mobile) into your search campaign
* Why it’s essential to coordinate the people — and platforms — involved in your marketing efforts
Sponsored by 24/7RealMedia