Mobile Ad Tracking: Top 5 Things You Need to Know

Yesterday’s webcast, “Best Practices in Mobile Search Advertising,” contained several nuggets of great information and tips from mobile marketing expert Kerri Smith of iProspect.

Here are the Top 5 Things to Know about Tracking:

  • Most 3rd Party Pixel Solutions Will Encounter Tracking Discrepancies
  • 1st Party Pixels Solutions are Reliable. ALWAYS Launch with a Back-up!
  • You May Not Be Tracking Your Mobile Efforts
  • “No Such Thing as Cookies in Mobile” is a myth, though user adoption is low due to certain barriers.
  • The future of tracking in Mobile is TBD as the FTC and MMA battle out over consumer privacy issues.
  • Learn more by listening to the complete recording of the webcast, now available on-demand. Thanks to Marin Software for sponsoring this webcast.