May 14 Webcast for Small Businesses: Basics of Search Marketing

On Thursday, May 14 – at 1 PM EDT – Search Marketing industry veteran Disa Johnson will present a free webcast for small businesses that will cover the basics of search and online marketing — from how to use search engine optimization (SEO) so that search engines find a site, to ways to measure the results of online marketing.

Consider some recent findings from a Nielsen Online and WebVisible study:

  • 82% of consumers use search to find local businesses
  • 44% of small businesses have a website
  • 9% of small businesses are satisfied with their online marketing efforts
  • With a minority of small businesses online — and less than 1 in 10 happy with their online marketing efforts — there is tremendous opportunity for those small businesses who can successfully market themselves online.

    The May 14 webcast is designed to get small and local businesses up to speed with search and online marketing. Disa Johnson will present an introductory look at the elements that go into a successful search marketing campaign at the small business level. She’ll cover the differences between paid and natural (organic) search, where search and online fit into the overall marketing mix, suggested tactics, and how to pull it all together.


    Search Marketing for Small Business:
    The Basics for Online Success
    Thursday, May 14 – 1 PM EDT
    Register now – it’s free

    Disa Johnson, who founded the I-Search Forum in the late 1990s, is widely acknowledged as a top search-marketing expert and industry leader. She’s a well-known speaker at industry conferences, and is currently president of SearchReturn, a fully moderated free email newsletter and digest of subscriber posts.

    Thanks to WebVisible for sponsoring this webcast.