This whitepaper explains how a robust Mobile Data Management Platform(mobileDMP) can address the shifting challenges of mobile advertising. It offers a holistic, cross-device view of your consumers for consistent messaging, easy up-selling, and robust analytics to do more of what works.
Email templates for amicable client relations One of the most useful tools for dealing with common client situations – especially difficult ones – is to create a series of standard email templates for the different aspects of a project. … read more
As an agency professional, you’re pretty familiar with the habitual scramble that accompanies the acquisition of a new client. With the infinite list of unchecked to-dos, coupled with onboarding projects and discovery research, it can be difficult to keep track … read more
Nobody wants to get blasted. Email marketing evolved out of the traditional direct-mail mindset, which is all about big campaigns sent to many, on the marketer’s schedule, not the buyer’s. Popular marketing expressions such as batch, blast and hit the … read more
Kick your Content Marketing Strategy Into High Gear with Seven Keyword Research Sources for Search, Social & Mobile
Keywords come in nearly limitless combinations, but which ones really drive quality visitors to your web presence? Choosing the best possible keywords for your content is crucial to ensuring that you are seen by the right audience. In this how-to … read more