Resource Library: White Papers

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Modern Marketing: How to Keep Campaigns Organized During the Explosion of Media Platforms

Disorganization is one of the largest issues that companies face when it comes to marketing and digital media, but there are ways to avoid the problem or reduce its impact. This way the marketing message stays strong and helps show … read more »


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Picking a Personalization Vendor: A Toolkit for eCommerce Leaders

Finding the right personalization vendor can be a major challenge, but it won’t be if you know exactly which questions to ask. In our latest free ebook, you’ll learn everything you need to choose a personalization vendor that can deliver … read more »


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How to Scale Content Creation for Social and Digital Channels

This white paper from Flashstock helps you understand what you need to know about the content economics of your production process, and solutions that will allow you to scale. You’ll learn: How the changing consumer landscape is forcing marketers to … read more »


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Winning Audience Plans

What is audience planning? It’s putting your customer first Placement doesn’t drive people, but connecting with them does. Set your objective and then let data do what it does so well: define and identify your best potential target at scale. … read more »


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Three must-read ABM trends for 2017

Data-driven Account-Based Marketing (ABM) is creating a digital revolution and rewriting the rules of B2B marketing as we know them. In this report from Oracle, you’ll learn how programmatic media is dramatically improving the scale, automation and impact of ABM … read more »


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The 5 Pillars of Marketing Automation Success: Establishing a Strong Foundation for Your B2B Clients

Are you setting your B2B clients up for marketing automation success? By taking just a few easy steps, you can ensure they’ll get the most out of the platform from day one. In this issue of Agency Perspectives, you will learn: … read more »


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Predict Customer Behavior With Intent Data

Inside this white paper from [24]7: Understand the difference between customer behavior patterns and practical intent data Personalize the buying experience by predicting customer behavior in the moment How you can use intent data to increase conversion rates and speed, … read more »


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6 Steps to Creating High Converting Native Ads

Reaching your target audience and gaining traction and interest with native ads, is far more complex than simply inserting an ad that will integrate with a medium. As marketers, we need to make sure native ads are working for us. … read more »


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How Are Leading Brands Winning at Paid Search

Inside this white paper from [24]7: Predictive Search Bidding gives you the power to optimize every bid, maximize ROI, and reduce costs. Depending on revenue targets and budget constraints, you can use Predictive Search Bidding to meet a variety of … read more »


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Selecting a CMS

Selecting the right CMS is a critical part of creating your business website. From basic capabilities for adding and editing content to more robust role and workflow management to support your internal processes, understanding and selecting a CMS that works … read more »