Resource Library: White Papers

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The Power of Second Party Data

First- and third-party data are tried and true sources for digital advertisers. Second-party data – the data shared through a direct partner relationship – presents a new opportunity. Forging the right partnerships – and making the most of your partner’s … read more »


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The ABCs of Programmatic

A programmatic revolution is happening, and advertisers are in the thick of it. Unless you’ve got a programmatic dictionary on hand, it may be difficult to remember all the central concepts, acronyms, and metrics. The ABCs of Programmatic from Marin … read more »


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Winning the Tech Race: How Empowered Customers are Redefining Success in the Tech Industry

THE TECH INDUSTRY IS THE WILD WEST OF OPPORTUNITY The promise of huge payouts and extraordinary valuations has attracted people with deep pockets and great talent into the tech sector. Where there’s money and talent, ferocious competition is never far … read more »


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The Enterprise Guide to Customer Intelligence

Has your business been impacted by the empowered customer? If so, then you know from firsthand experience that the “customer is in control.” In order to adjust your strategy to meet their demands, it’s critical to become familiar with the … read more »


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Marketing Automation & Your CRM: The Dynamic Duo

Learn how to create the ultimate sales and marketing tool by integrating marketing automation and your CRM. While these are two similar tools, it’s the differences between them that make them so compatible. Download Salesforce Pardot’s white paper to get … read more »


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The Content Creation Guide

According to CMI, 70% of B2B marketers are creating more content than they did one year ago — but is that content really making an impact? This Content Creation Guide from Salesforce Pardot provides step-by-step instructions to help you create … read more »


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The Retail Marketer’s Holiday 2015 Playbook

The holiday season has become an increasingly competitive space for retailers over the past few years, with brands struggling to break through the noise to gain customer attention. Not only are brands expected to drive increased sales year over year, … read more »


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Top 16 Brands in Digital & Social Marketing

There are plenty of brands doing great things in digital, but there are a few standouts that deserve recognition for their outstanding marketing programs, including STA Travel’s unique use of data, L’Oréal’s product launch strategy, and BuildDirect’s highly successful ‘Shop … read more »


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The Marketer’s Guide To Email Deliverability

Authentication. Whitelists. Spam complaints. Metrics. Ensuring email deliverability is harder than it sounds in today’s complex technical landscape. Make sure your team has all the nitty-gritty know-how you need to get your best messages into inboxes – and to protect … read more »


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The Real World of Real-Time Advertising

In today’s advertising landscape, marketers are armed with extraordinary technologies, leading to an ever-more-precise understanding of consumer behavior, and a seemingly endless array of touchpoints for getting in front of audiences. In response to these developments, entirely new industry solutions … read more »