Resource Library: White Papers

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The Digital Marketer’s Guide to AI-Powered CRO

Conversion rate optimization (CRO) is a data driven methodology to help your business improve key metrics and grow. Whether you’re a seasoned pro or just starting to learn about CRO, this white paper will help you understand how it can … read more »


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Using Marketing Automation and Sales Strategy as a Foundation for Profitable Growth

Uncover some of the secrets behind building successful, ongoing relationships with clients – including leveraging marketing automation. In this issue of Agency Perspectives, you will: Hear about the many benefits of retainer-based business Get tips on how to approach client … read more »


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The Click-to-Call Playbook for Display Advertising

Consumers today view display ads on their smartphones. And when they convert, they call. Marketers must optimize ad placement, better target consumers, and increase conversion rates from display.  Get this guide from DialogTech to get started.


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Website Redesign RFP: A Step-By-Step Guide To Creating An RFP For Your Website Project

From technology selection to re-vamped branding, the process of redesigning a website is far more than new colors and content. Proper up-front preparation and a thorough understanding of your goals and needs set you up for long-term success. This white … read more »


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How to Use Live Chat to Increase Conversion

We have all come across live chat boxes on websites. Many large online businesses have adopted them, and their popularity is growing. This white paper from ApexChat answers some key questions about this growing opportunity: Can they be effective for improving lead … read more »


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Data for Retailers

Savvy retailer marketers know that a data-first strategy is key to ensuring ROI on local campaigns. Gathering insights such as who your consumers are, how they found you, when they’re likely to visit your store, and the products they’re interested … read more »


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The Ultimate App Personalization Playbook

We are in the age of user experience and surely you are trying to optimize your customers’ journey inside your app to meet your business goals. Content optimization, real-time personalization, and responsive iterations are some of the tactics that can … read more »


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I have 50,000+ email subscribers…now what?

Did you know you can use your email list to generate more revenue for company without annoying or driving away your subscribers? In fact, you can monetize your email list in a way that your subscribers will actually appreciate. This … read more »


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The Facebook Playbook for Call Conversions

Facebook has gone mobile. And thanks to smartphones and click-to-call, Facebook ads will help drive 12 billion call conversions in 2016. This playbook explains the attribution and optimization strategies marketers should follow to drive the most conversions and customers from … read more »


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Google AdWords and the Conversion Blind Spot

Countless marketers and business owners swear by Google’s marketing tools. But, those who neglect call tracking are missing a major part of the picture. In this guide, CallTrackingMetrics explains why call tracking matters, and how it can work together with Google’s popular … read more »