Resource Library: White Papers

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Increasing Conversions On Adobe Experience Manager with E-Commerce, E-Services, and Custom Application Integrations

Adobe Experience Manager has been an extremely successful Digital Experience Management platform. Many leading brands have embraced the Adobe Marketing Cloud vision. As AEM implementations mature, they provide a source of best practices and lessons learned that digital marketers should … read more »


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Social and Mobile Marketing Data Report

Based on Oracle’s research with Social Media Today they found that most marketers are comfortable with social marketing, but still getting their feet wet with mobile. Download the Social Data eBook from Oracle and learn the social channels that are performing the … read more »


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How to Radically Increase Google Shopping/PLA Profits with Keyword Segmentation

Over the past few years, retailers have seen steady growth in product listing ad (PLA) channels such as Google Shopping & Bing Shopping as a result of their capacity to qualify traffic prior to incurring cost. As a result, retailer … read more »


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The Programmatic Guide for Modern Marketers, Publishers, and Media Planners

Digital delivery and content is the new currency of advertising. Brands must find a way to connect while measuring returns on more than recall or click through rate (CTR). Only programmatic platforms can deliver that value. Get the basics of … read more »


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The 8 Habits of Highly Successful Ad Networks

Running an ad network is no easy feat But imagine you’re doing really well, and then you hear about another ad network blowing it out of the water. How do they do it? You seem to be doing everything you … read more »


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Playbook for Facebook Creative Optimization

Smart bidding, targeting and campaign management strategies can get you a phenomenal return from Facebook ads. But at the core of your campaigns, one factor makes or breaks your success. Good creative. Creative is the biggest driver of ad performance … read more »


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IBM Customer Experience Analytics: From Data to Insights to Opportunities

Ordinary analytics tools can’t keep up with today’s digital, multichannel and demanding customers. This guide highlights three major challenges associated with traditional analytics and how innovative strategies combined with IBM’s Customer Experience Analytics solution can solve them.


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The Ultimate How-To Guide for Driving Traffic from Online to In-store

Learn how to turn online searches into in-store customers. 93% of retail sales are still completed offline, but the decision process starts online with local search. In this guide you’ll discover how to build and analyze your online to offline … read more »


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10 Ways to Make Your Marketing Dashboard Great

When it comes time to show an internal audience how marketing is performing, marketers pile on the spreadsheets and data points with little context or key takeaways. It’s time to take control of the marketing story—because it won’t tell itself. … read more »


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The Art of the Marketing Scorecard

It’s a question marketing leaders get asked all the time. But it’s not always easy to answer. Marketing has so many channels, so many vendors and tools in the mix, so many executions and campaigns going at once, how can … read more »