Resource Library: White Papers

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How to lntroduce Customer Lifetime Value into Online Advertising Optimization

Calculating Customer Lifetime Value (CLV) can be very complex depending on the specific revenue and cost levers that are part of your business, but it doesn’t need to be. The concept behind CLV is fairly simple. Essentially, you’re asking yourself … read more »


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The Interviewing Candidates Guide

A bad interview can fell like a bad dance. Everyone shuffles around unsure of what to do or say, quietly wishing the song would end. Bad interviewing can cost you more than just a little embarrassment, too. CareerBuilder reports that … read more »


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Globalization, the Final Frontier

While US businesses have embraced the global marketplace they are still missing opportunities. Many companies are falling short with their globalization efforts or aren’t taking full advantage of their presence abroad. In this white paper, Search Laboratory examines to what … read more »


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Marketing Automation: Is it Really All You Need?

  This report compiled by OMA, compares companies who have implemented different marketing automation platforms, measuring traffic early and later in their deployments. Traffic measurements were based on data from SEMRush gathered from the top 95 million organic keywords for … read more »


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2014 BrightEdge Mobile Share Report

There is a shift happening in the search results as we speak. Sixty-two percent of the results on Google show different results on mobile devices compared to desktop. This is a new trend, and historically has not been the case. … read more »


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Digital Analytics: Opening the Gates to Customer Engagement

Engaging and delighting customers is the goal of every digital marketer. But with so many digital and traditional marketing touch points now lining the conversion path, that goal can seem difficult and out of reach. Digital analytics can help turn … read more »


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2014 State of Marketing

In the fall of 2013, ExactTarget surveyed thousands of marketers to learn their top marketing objectives and priorities for 2014. With more than 2,500 responses, they analyzed their insights to give you a current snapshot of the state of marketing. … read more »


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The Future of Link Building: 5 Important Messages For SEOs

Search engine optimization best practices change at a rapid pace thanks to the evolution of technologies and the adjustments made to Google’s Webmaster Guidelines. SEOs find it challenging to keep ahead in this constantly evolving marketing tactic. Attending conferences and … read more »


webcast

Digital Analytics Checkup:
How to evaluate the impact of your web analytics data

Date: Aug 19, 2014 1:00 EDT (10:00PDT)

Speakers:
Jim Sterne, Founder, Digital Analytics Association and eMetrics Summit
Jenny Elliott, Senior Manager, Digital Analytics, CrossView


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5 Trends Shaping the Way Marketers Work Now

In a world where just about everything is expected to be measured for the sake of ROI, the expression “time is money,” has become even more meaningful. As such, cloud computing has become an expectation as a means of work … read more »