Resource Library: White Papers

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Marketer’s Guide to Call Tracking for Google SEO and PPC

If having a successful Google SEO and PPC advertising strategy is important to your business, this eBook can help. It explains the value of tracking calls back to specific Google keyword searches and PPC ads and how to do it. … read more »


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Measuring Social Media and the Enterprise/Social ROI

This white paper sets out to make the case that ROI determination can be approached in a unified, structured and straightforward way. It also lays out a framework for expanding the definition of ROI and increasing organizational maturity for measurement … read more »


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Love ‘Em, Leave ‘Em and Move On

Absence can make the heart grow fonder, but it can also be a sign that things are amiss. Take a good look at your subscriber list. Are there contacts that haven’t engaged with you in months? Have you successfully secured sign-ups only … read more »


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The Connected Campaign: Social TV, Hashtags and the New Ad Landscape

Television commercials are evolving from a static advertisement, into the cornerstone of a dynamic, multi-channel campaign, meant to inspire consumer action and reaction. This trend has reached an apex in recent months through Super Bowl XLVIII and Sochi’s Winter Olympics. … read more »


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Buyer’s Guide to Call Tracking Software for Marketers

Inbound sales calls are the most valuable type of lead, converting to revenue 10 times more than web clicks. It’s why marketers spend $68 billion each year on ads to generate inbound calls. However, most CMOs don’t know what marketing … read more »


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The Road to Viewability

In 2012, 1.8 trillion display ads were paid for, but not seen. For advertisers looking for results, this is an unnecessary waste of effort and budget! Thankfully the industry is rallying towards a viewability standard, signaling a new wave of … read more »


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Search Marketing Innovations To Watch In 2014

60 percent of marketers expect to increase their digital budget in 2014. As the consumer landscape changes, businesses must be willing to make adjustments in order to make new customer connections. Learn about the digital trends of 2014, including the rise … read more »


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The New SEO Imperative: A Guide to Your SEO with Google’s Secure Search

Google’s shift towards 100% secure search has dramatically altered the metrics and methodology SEO marketers have been using for many years. In this new paradigm, the page has become the center of the SEO universe. To cut the confusion and … read more »


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Gartner Magic Quadrant for Web Content Management

Companies strive for ever-greater business impact from their online presence, demanding more from web content management than it has traditionally delivered. Web content management (WCM) is the process of controlling the content to be consumed over one or more online channels … read more »


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Seven Questions Every Advertiser Should Ask About Ad Performance

With tons of data available throughout the customer journey, it’s important for advertisers to know which metrics will help them determine ad effectiveness. While putting together this white paper, Quantcast asked their clients the tough questions about their customers’ path … read more »