Resource Library: White Papers

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Kick your Content Marketing Strategy Into High Gear with Seven Keyword Research Sources for Search, Social & Mobile

Keywords come in nearly limitless combinations, but which ones really drive quality visitors to your web presence? Choosing the best possible keywords for your content is crucial to ensuring that you are seen by the right audience. In this how-to … read more »


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Grande Guide to Social Advertising 2014

Advertising on social networks? Isn’t that invasive? No! Not when done with a goal of enriching the experience of those inhabiting the various social channels. Imagine helpful, pertinent offers served up just as a topic becomes hot. Or picture links … read more »


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Content Creation For Panda 4.0 & Beyond

Content has always had a role in marketing, but in today’s digital landscape, content is fueling search, social, and lead nurturing efforts across every industry. Content marketing is simple in theory: create relevant content, and search engines will rank your … read more »


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The Performance Marketer’s Retargeting Guide

To help enterprise advertisers optimize their growing retargeting programs, Marin Software surveyed 233 digital marketers of leading brands and agencies. The survey yielded surprising results for this powerful performance marketing channel. This informative 18 page report covers important trends, benchmarks, … read more »


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Going Global: Programmatic Audience Development Around the World

In today’s advertising landscape, marketers are armed with extraordinary technologies, leading to an ever-more-precise understanding of consumer behavior, and a seemingly endless array of touchpoints for getting in front of audiences. In response to these developments, entirely new industry solutions … read more »


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The Real World of Real-Time Advertising

In today’s advertising landscape, marketers are armed with extraordinary technologies, leading to an ever-more-precise understanding of consumer behavior, and a seemingly endless array of touchpoints for getting in front of audiences. In response to these developments, entirely new industry solutions … read more »


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Calls are the New Clicks

How B2B marketers can tap into the power of the phone Calls drive 10x more sales than clicks. But 60% of marketers don’t know what drives calls. It’s time for Marketers to start thinking about conversions and ROI in terms … read more »


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Marketing Cloud Management Best Practices

In 2004 you had a website. In 2014, you have a marketing cloud. You interact with your customers across countless channels and device types, and rely on numerous vendor partners to do so.   If you are like most companies, … read more »


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The Multiplier Effect of Integrating Search & Social Advertising

Surveying more than 200 enterprise advertisers managing Google, Bing and Facebook campaigns Marin Software, compared those who have integrated search and social program to those that manage their programs separately. The research showed that marketers who integrate their search and social … read more »


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50 Social Marketing Campaign Ideas

Are you looking for inspiration on how to make your next social marketing campaign a huge success? Well look no further. Offerpop has jam-packed their newest white paper with creative ideas from their customers across the globe. No matter what … read more »