Resource Library: White Papers

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Pay-Per-Call Marketing in a Mobile-First World

In today’s mobile‐first world, performance marketers must adopt new advertising and optimization strategies to unleash the full power of pay‐per‐call marketing. Calls generated from mobile marketing need the right pay‐per‐call technology in place to be tracked and routed efficiently to … read more »


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Customer-managed journeys: Beyond the map to actionable journey insight

It’s an important question because many businesses place the customer journey, and their view of it, as the central piece of their efforts to improve customer experience. In the age of the empowered consumer, you don’t manage the journey, your … read more »


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SMB Advertiser Churn: New Data For An Old Industry Problem

This Local Search Association report explores some of the triggers and potential variables behind SMB advertiser churn using new data from Vendasta. Using data from more than 275,000 small business accounts and Vendasta aggregate customer data, this report isolates and … read more »


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Unifying the Customer Experience Across All Channels

Customers expect more than ever before. More personalization, product options, ways to communicate and value for their money. To meet these escalating expectations, marketing executives are making aggressive new investments in technologies, products, channels, content, and partnerships. On the technology … read more »


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The Enterprise Guide to Marketing Technology

Today’s marketers, armed with technology that tracks every move customers make, contribute more than ever to sales and the bottom line. With so many new marketing tehnologies emerging every day, how do you know which are essential to your rold? … read more »


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Market Guide for Augmented Reality

Market intelligence managers need to know how augmented reality is evolving as an internal- and external-facing tool. Understanding how AR fits into the technology landscape of digital business, Internet of Things and cognizant computing will help you deliver value with … read more »


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Optimizing Local Marketing: SMB Marketing Needs “Do It With Me” Models

Digital services for local business are about to catch up with global brand marketing and, as with every business that has crossed the digital divide before, measurement of tool performance and tactics will be critical to success. This report explores … read more »


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Foundations of a Successful Local Marketing Strategy

The increase of mobile device usage and the growth of local search has given rise to the on-the-go customer. Why should you care? According to Google: Mobile search has now surpassed desktop 4 out of 5 consumers use search engines … read more »


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Use Digital Personalization to Enrich the Customer Experience

Savvy customers expect companies to remember them and their preferences. While many companies put a large emphasis on customer experience, many don’t recognize and measure how personalization can positively impact the customer experience. IT leaders responsible for supporting customer experience … read more »


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Content Distribution Tips

Distribution is one of the biggest challenges for brands that create content. This guide from Falcon.io has five strategic best practices that will help your content get more reach (and reach the right people), based on lessons from leading brands’ … read more »