Resource Library: White Papers

whitepaper

Extracting Insights from Phone Calls

70% of mobile searchers report they click to call directly from the search results to connect with a business (Google Adwords research, Sept 24, 2013). Successful marketers need to measure and analyze the phone calls driven from their ad campaigns. … read more »


whitepaper

Grande Guide to B2B Content Marketing

Content marketing: the buzz-term of the moment. So many definitions, so many presentations, so much advice. This guide is designed to distill all of that input and provide concise and tested approaches to getting your content marketing efforts up and … read more »


whitepaper

“Not Provided” Insights & Intelligence

Connecting the Data Dots to Elevate your SEO & Content Marketing Strategies Google’s shift to Secure Search has created a seemingly daunting challenge for marketers when it comes to understanding the keywords driving engagement and conversions of SEO and content … read more »


whitepaper

The Interviewing Candidates Guide

A bad interview can fell like a bad dance. Everyone shuffles around unsure of what to do or say, quietly wishing the song would end. Bad interviewing can cost you more than just a little embarrassment, too. CareerBuilder reports that … read more »


whitepaper

David vs. Goliath: How Small Business Can Win The Recruiting Battle

Small and medium businesses are the backbone of America, generating annual revenues that can reach $8.1 million [based on SMB’s with less than 100 employees]. These SMBs employ up to 99.7 percent of all employees in America, and 39 percent … read more »


whitepaper

The Authoritative Guide to Call Tracking and Local SEO

Call tracking and it’s impact on SEO is a hotly debated topic. Some say call tracking numbers will hurt SEO and others say this isn’t accurate. This comprehensive, 30-page white paper from LogMyCalls summarizes the arguments from both sides, and … read more »


whitepaper

Choosing an SEM Platform: Ask, Analyze, Act

Running a high-performance search campaign across different search engines, geographies, formats, devices and channels can be challenging. And the ever-changing digital landscape adds to both the complexity and opportunity. To help ease these headaches and work faster, smarter and better, … read more »


whitepaper

Do Marketing Automation Better

Confused about what marketing automation can do for your business? Or perhaps you’ve dipped your toes in the pool but remain unsure of how to fully dive in? This new guide, Do Marketing Automation Better, tells you everything you need … read more »


whitepaper

The Essential Guide To Display Attribution Models

Digital advertising has introduced new challenges and opportunities in marketing attribution. Every touchpoint along a consumer’s path is highly measurable, allowing advertisers to identify the tactics that drive results, allocate budgets more effectively, and scale their best-performing campaigns. But it’s … read more »


whitepaper

How to Get Social Media Influencers Talking About You

Who are social media influencers and why are they so important? A social media influencer is someone who talks positively about your brand and products on Twitter, Facebook, Google+, Pinterest or any other social media platform. He or she can … read more »