Forrester Seven Top Integration Trends for 2011 to 2012
Integration remains a high priority for enterprises in 2011 to 2012, leading Forrester to mine client inquiries and interview industry experts for insight into the latest integration trends. Enterprises are seeking a lean, mean, and more holistic approach to integration, … read more
Building the Foundation for Smart SEO: Basic Reporting in Adobe SiteCatalyst
This guide is intended for digital analytics professionals who want to leverage the distinct advantages of Adobe SiteCatalyst in establishing a foundation for “smart SEO.” By following the advice in this guide, users will be able to: Prepare Adobe SiteCatalyst … read more
10 Steps to the Right Landing Page Platform
Deploying beautiful, high-performance landing pages is easy with the right solution–but which one is right for you? Whether you’re actively looking for a landing page platform, or you’re simply exploring the available options, this guide can help you perform a … read more
Bid Testing Best Practices
Many digital advertisers think of bid testing as a risky activity. Yet in reality, nearly every digital advertiser engages in bid testing, which in its simplest form means changing a bid and observing the results. This whitepaper looks at three … read more
Global Digital Advertising: Q1 2012 Update
Adobe Digital Index analyzed advertiser and user behavior to determine the trends for digital marketing, specifically in search, mobile, and social media channels. We built a client index representing over 15 advertisers and 20 million fans from a multitude of … read more
Going Global in a Social World
Social networking is indisputably a global phenomenon. Its highly visible role in last year’s public uprisings around the world was only the latest example of a trend that has been steadily building for some time. A recent Forrester study of … read more
eMarketer’s Top Digital Trends for 2012 and Beyond
Rethink your digital advertising strategy Have you defined your 2012 online advertising strategy? How will the changing digital trends of today influence your future advertising spend for tomorrow? Accelerate digital marketing results Marketers, retailer, content owners and technology firms are … read more
The State of Mobile Search Advertising in the US
With smart mobile devices becoming increasingly ubiquitous, advertisers will need to adapt their online marketing strategies to more closely reflect how people search, buy and share. Broadly, marketers will need to communicate more effectively with an always-on audience, think harder … read more
Email Design and Creative Checklist
This easy-to-follow compilation of actionable best practices will allow you to reach your target audience by: Optimizing your email message Including consistent brand and design Avoiding common spam signatures Kickstart your targeted email marketing today by downloading the Email Design … read more
The Definitive Guide to B2B Social Media
This guide offers valuable insight from innovative thought leaders and provides best practices for utilizing social media marketing applications effectively. Use the worksheets and checklists to best incorporate your social media plan and policy at your company. Also learn to … read more
Stay Connected & Informed