Resource Library: Featured

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What’s Inside the Always-On Brain

In this eBook, Pegasystems’ Vince Jeffs explains why firms must aspire to win over fickle and demanding consumers and to do it efficiently and effectively – they need a Customer Decision Hub – a customer relationship management brain with memory … read more »


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10 Ways You Can Use Reviews to Make Your Job Easier

Implementing these 10 tips from Trustpilot can increase efficiency, grow revenue, and make your business stronger. Tips include: How to resolve customer issues and build fans for life Create stronger email marketing campaigns Track trends and more


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On Target: Three Actions to Guide Customer Experience Excellence

Customer experience is the modern competitive battlefield. Eighty-nine percent of marketers today compete primarily on the basis of customer experience. Despite being a cross-functional initiative, marketing leaders are on the hook and on the front lines to deliver results in … read more »


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Gartner CMO Spend Survey 2016 – 2017

This marks the fifth consecutive year that Gartner has surveyed marketing leaders on their spending plans and priorities. This year’s survey has been updated to add perspective on overall marketing budget trends, roles and responsibilities.


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The Definitive Guide to Open Gardens eBook

Chances are, you’ve heard the buzz about the Open Garden movement.  Now find out how you can go about designing your own Open Garden and uniting your fragmented marketing ecosystem. Don’t worry — it’s actually pretty easy. And once you’ve … read more »


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A Primer on Personalization

Users are demanding a more tailored user experience and more organizations are seeing the benefit of a personalized content strategy and personalization technology to sell products, drive content consumption and improve the customer journey. With the proper strategy and preparation, … read more »


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Buyer’s Guide: Marketing Automation Platforms

At its simplest, marketing automation software is a set of tools that automates common, repeatable tasks performed by marketers. Hinging on email marketing, the industry has grown to incorporate the entire campaign management landscape. Using a matrix, this white paper … read more »


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Digital Marketing and Advertising Hype Cycle 2016

Improved customer experiences with contextually relevant messages built on complete profiles of customers and prospects point to a data-centric future for marketers. This year’s Hype Cycle spotlights technologies that marketers can harness to drive data-enriched strategies and campaigns.


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How to Align Customer Experience With Marketing Channel Operations

For customer experience to thrive, a deep and collaborative relationship between CX and marketing channel leaders is needed. Gartner’s customer journey cycle helps marketing leaders design and build a CX process with data and collaboration to improve loyalty and accountability.


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How to Determine an SEO Budget: The Cost/Value Relationship

Search engines have evolved since the beginning of SEO, making it increasingly difficult for SEO companies to produce rankings and traffic. In the past rankings were easily manipulated, but now SEO professionals must be more strategic and produce value in … read more »