Resource Library: Featured

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Programmatic Creative Playbook: Retail

Programmatic has transformed how the advertising game is played, unlocking a new strategy of tailoring and testing creatives. In turn, this activates programmatic data to maximize campaign performance by audience. But for most, what is possible with programmatic creative is … read more »


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Citation Cleanup: Assessing the Damage, Estimate Your Project Timeline

Citation consistency, or the presence of correct Name, Address, Phone + Website (NAP+W) everywhere the business is referenced across the web, is the foundation for local search engine optimization. It enables businesses to rank higher for their core search terms … read more »


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Audience Development & Discoverability: Bringing SEO & Influencer Marketing Together

With the incredibly fast growth of the influencer marketing industry, many brands are turning to influential members of their target audience to help them develop their brand awareness. Combining SEO with Influencer Marketing enables you to ensure you are identifying … read more »


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A Faster Way to Find Duplicate Local Business Listings

Duplicate listings can cause problems for any business that relies on local search to drive traffic to physical locations. Ideally each business location in the local search ecosystem has no more than a single listing per business data platform, unless … read more »


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The Power of Influencers. Quantified.

Experticity partnered with Jonah Berger, an industry-leading business professor and word-of-mouth marketing researcher from the Wharton Business School at the University of Pennsylvania and agency Keller Fay, to look at the impact of a conversation with an influencer as it … read more »


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Customer-managed journeys: Beyond the map to actionable journey insight

It’s an important question because many businesses place the customer journey, and their view of it, as the central piece of their efforts to improve customer experience. In the age of the empowered consumer, you don’t manage the journey, your … read more »


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CMO Spend Survey 2015-2016: Digital Marketing Comes of Age

The success of digital business is more and more marketing’s responsibility. In fact, marketing spend increased 10% in 2015. See where spending and expectations are going next as marketers embrace their new role as drivers of business growth. Gartner’s “2015 … read more »


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The Digital Marketer’s Guide to Call Attribution

In today’s mobile-first world, the success of your digital marketing often depends on your ability to drive call conversions. It’s a big challenge for marketers used to focusing only on clicks. You now have to know the digital ads, campaigns, … read more »


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The Ultimate Guide to SEO for Content Marketers

Thanks to advancements in Google’s algorithm over the past few years, the veil between SEO and content has officially fallen. SEO may be the future of content marketing, but at the same time, content marketing is the future of SEO. … read more »


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Rankings vs Reputation

  This whitepaper examines the impact of conventional SEO against the realities of 2016, including: The steady rise of social media as the “starting point” for most online users Mobile’s ever widening lead against conventional desktops for internet access by … read more »