Resource Library: Featured

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Tips for E-Commerce: 4 Steps to Drive Sales with the Phone

The online retail industry is booming. Today, companies of all sizes are finding success with e-commerce platforms in both B2B and B2C industries. While e-commerce continues to grow, many online retailers are still missing out on significant revenue because they … read more »


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Digital Body Language

B2B transactions are no longer driven by sales. At least not during the first half of the engagement process. Research shows that more than half of the product and solution information gathering has been done online before a prospect even … read more »


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Why You Need To Be A Modern Marketer

Oracle commissioned Forrester to interview 498 marketing decision-makers from across the US and Europe, finding that most companies are in the process of evolving marketing practices, but on average they are only about halfway to the goal of becoming customer … read more »


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The Essential Guide To Display Attribution Models

Digital advertising has introduced new challenges and opportunities in marketing attribution. Every touchpoint along a consumer’s path is highly measurable, allowing advertisers to identify the tactics that drive results, allocate budgets more effectively, and scale their best-performing campaigns. But it’s … read more »


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The Complete Content Development Guide

How to find target audiences, as well as build, optimize and amplify content across the web A comprehensive content marketing plan can increase your brand’s online visibility and authority. By understanding audience needs, developing meaningful content, and promoting through organic … read more »


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Benchmarking Your Marketing Cloud

You no longer have a website, you have a marketing cloud. In 2004 you had a website. In 2014, you have a marketing cloud. You interact with your customers across countless channels and device types, and rely on numerous vendor … read more »


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The State of Digital Marketing Trends – The 2015 Report

When mapping out out your 2015 marketing plan, it’s important to consider what worked and didn’t work in 2014. To help you along with that process, Offerpop surveyed 100+ marketing professionals on the state of digital marketing in comparison to … read more »


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Why We Don’t Buy: Consumer Attitudes on Shopping Cart Abandonment

Marketers are constantly combating shopping cart abandonment and looking for ways to save potentially lost sales. High shipping costs, shopper anxiety, technical issues… these are the traditional causes for abandonment that marketers have worked to combat. In this study, Bronto … read more »


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The Essential Guide To Using Tools and Technology in Link Building

The SEO landscape continues to shift towards the importance of off-page SEO to increase visibility and authority online by informing search engines that a page is valuable due to the number of links directed to that site. In addition to … read more »


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8 Ways Marketing Automation Can Expand Your Search Marketing Practice

Talented search marketing agencies do a great job of generating the leads that companies can use to grow relationships and ultimately make sales. The power of search marketing can be multiplied by helping clients manage engagement after the click and … read more »