Resource Library: Featured

whitepaper

How To Be Successful in Mobile Advertising

Over the last decade, mobile has driven an unprecedented behavioral and cultural shift, providing utility, information and connectivity at our fingertips. Mobile is increasingly becoming the main screen accessed throughout the day, and mobile marketing, in turn, has developed into … read more »


whitepaper

3 Steps to Choosing the Right Marketing Automation Solution For Your Agency

Finding the right marketing automation solution for your agency can be a challenge. A good platform will help your agency be more effective, but a great platform can do much more – increase efficiency, improve intelligence, expand your reach, enable … read more »


whitepaper

12 Strategies for Improving Conversions

This white paper from SiteSpect explores 12 strategies for maximizing conversion rates by examining the elements that are either helping or hindering the customer experience. Once you thoroughly understand these strategies, you can use multivariate testing and site optimization to … read more »


whitepaper

Mapping Roles and Responsibilities for Social Media Risk

Social media has introduced a wide array of opportunities for organizations to engage with customers and partners. But with these opportunities comes risks – like a damaged brand reputation, regulatory violations, privacy issues, intellectual property compromises, social engineering, astroturfing, phishing, … read more »


whitepaper

The Forrester Wave™: Social Risk And Compliance Solutions

Social media is a tremendous resource to help grow and engage your customers, but to do so in a controlled manner, you’ll need to mitigate risk and regulatory challenges. Forrester Research, Inc. evaluated 10 companies across 22 criteria, including the … read more »


whitepaper

Creating a Content Marketing Strategy: 6 Best Practices That Work

According to Ascend2, 42% of marketers cite the lack of a content marketing strategy as their main challenge to achieving content marketing success. While many marketers are using content marketing, an effective content marketing strategy doesn’t create itself. It requires … read more »


whitepaper

Yahoo! Bing Paid Search Performance Metrics: 2015 Edition

Download the 2015 edition of AdGooroo’s “Yahoo! Bing Paid Search Metrics” report to view a PPC performance comparison of the Yahoo! Bing Network and Google AdWords for the following industries: Retail, Financial Services, Travel, Education, Automotive and Business-to-Business. View side-by-side … read more »


whitepaper

Out of the Dark Ages: The Rise of Social Media Sentiment Analysis

As social media continues to prove itself as an unbiased and convenient forum for individuals to express their emotions, sentiment analysis is the key to understanding how various demographics feel about a certain product, brand, or experience. This white paper … read more »


whitepaper

The Cross-Device Targeting Playbook for Display Advertisers

By 2019, over 70% of digital ad spending will be on mobile ads. Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent and cohesive experience to potential customers regardless of … read more »


whitepaper

The Problem with Push

Mobile marketing has changed the way we do business and connect with current and prospective customers. But in our hurry to embrace this new medium, we as marketers have had a tendency to over-enthusiastically adopt counter-productive tactics. As powerful as … read more »