Resource Library: Featured

whitepaper

Rankings vs Reputation

  This whitepaper examines the impact of conventional SEO against the realities of 2016, including: The steady rise of social media as the “starting point” for most online users Mobile’s ever widening lead against conventional desktops for internet access by … read more »


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Follow Four Steps to Find the Right Agency

The right digital partner can provide the perfect mix of creativity, technology and know-how to help your marketing adapt and thrive in a digital world. But how do you find the agency that fits? Four Steps to Finding the Right … read more »


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7 Mobile App Engagement Practices

As business goes mobile, many enterprises are taking a long, hard look at their mobile apps: are they bringing in the engagement they were made to deliver? Getting engagement right or realizing the potential of the mobile channel isn’t always … read more »


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Facebook by the Numbers 2015

Retargeting on Facebook has become an indispensable tool for digital advertisers. In AdRoll’s “Facebook by the Numbers 2015” research report, they have analyzed campaign data across their global customer base. The findings in this report summarize our in-depth, yearlong review … read more »


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State of the Industry 2016

Due to its prevalence, it’s easy to lose track of how new the programmatic advertising industry is. And as with any new industry driven by a disruptive technology, things are changing quickly. AdRoll surveyed 1,050 US marketers across industries to … read more »


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Pay-Per-Call Marketing in a Mobile-First World

In today’s mobile‐first world, performance marketers must adopt new advertising and optimization strategies to unleash the full power of pay‐per‐call marketing. Calls generated from mobile marketing need the right pay‐per‐call technology in place to be tracked and routed efficiently to … read more »


whitepaper

SMB Advertiser Churn: New Data For An Old Industry Problem

This Local Search Association report explores some of the triggers and potential variables behind SMB advertiser churn using new data from Vendasta. Using data from more than 275,000 small business accounts and Vendasta aggregate customer data, this report isolates and … read more »


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Unifying the Customer Experience Across All Channels

Customers expect more than ever before. More personalization, product options, ways to communicate and value for their money. To meet these escalating expectations, marketing executives are making aggressive new investments in technologies, products, channels, content, and partnerships. On the technology … read more »


whitepaper

The Enterprise Guide to Marketing Technology

Today’s marketers, armed with technology that tracks every move customers make, contribute more than ever to sales and the bottom line. With so many new marketing tehnologies emerging every day, how do you know which are essential to your rold? … read more »


whitepaper

Market Guide for Augmented Reality

Market intelligence managers need to know how augmented reality is evolving as an internal- and external-facing tool. Understanding how AR fits into the technology landscape of digital business, Internet of Things and cognizant computing will help you deliver value with … read more »