Resource Library: Featured

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The Marketing Automation Success Kit

With results like these, it’s no wonder that marketing automation has now amassed widespread interest across industries — in fact, 79% of top-performing companies have been using marketing automation for more than two years. (Gleanster) So how do you join … read more »


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The Predictive Power of Three: Discovery, Scoring and Enrichment in B2B Sales and Marketing

Three key elements in predictive analytics work in concert to drive superior results in demand and lead generation. Read this white paper from Leadspace to understand: How predictive analytics fills a crucial gap in the marketing stack What the key … read more »


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The Savvy Brand’s eBook to a Successful Brand Ambassador Program

As brands have become more entrenched in social media, it has become inevitable to have a brand ambassador strategy. A brand ambassador can build strong relationships to increase you brand’s social reach and drive traffic to the places you conduct … read more »


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Measuring Effectiveness Of Branded Video Content

Acording to a recent Cisco study, 64% of global internet traffic was video in 2014, and that figure will be at least 80% by 2019. What does this mean for you as a marketer? In the short term, video content … read more »


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PPC Ad Copy Conversion Funnel Study

With that in mind, NetElixir set out to determine if there were specific ppc ad copy sequences that stand out, as well as whether or not those sequences change during the peak seasons. Reading NetElixir’s PPC Ad Copy Conversion Funnel … read more »


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Modern Marketing Essentials: Content Marketing

Content marketing is driving the way marketing organizations are engaging their audiences. In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart … read more »


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The State of eCommerce: Benchmark Report

Yotpo’s eCommerce Benchmark features the most recent & relevant data from over 65 million orders across over 120,000 eCommerce stores. With this benchmark, answer the following questions about your business: How do my marketing and sales results stack up? How … read more »


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The Brave New World of Digital Marketing

Today’s customers have many choices to engage with brands and find information relevant to them. Blog posts, direct mail, countless TV channels and endless websites at their disposal. The multichannel trend has become so prevalent that average customers are easily … read more »


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How To Test Multiple Programmatic Partners

Download this guide to explore best practices on how to set up comparative tests to understand vendor performance and avoid the pitfalls of attribution gaming, which can compromise campaign results. What’s inside? A breakdown of why testing your partners is … read more »


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Transforming Mobile Searches into Sales

By using beacon technology, a national advertiser is able to pinpoint a consumer’s precise location in a store, serving up a highly relevant ad in response to a mobile search. For digital marketers, this is the ultimate game changer. This … read more »