Resource Library: Featured

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30 seconds or less: How Modern Marketers Engage the Distracted Consumer

The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer … read more »


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Marketer’s Guide to Call Tracking for Local Search

If driving calls and revenue from local search is important, this white paper from Ifbyphone can help. It explains how marketers and agencies are using call tracking technology to tell exactly how their local search campaigns drive calls and sales. … read more »


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6 Best Practices for Creating a Content Marketing Strategy That Works

Content marketing is the linchpin of demand creation – the link between brand awareness and lead generation. Done well, it builds familiarity, affinity and trust with prospective and current customers by providing information that resonates – in the right format, … read more »


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2015 Trends & Strategies for the Commerce Marketer

As 2015 rolls in, so will a whole new set of expectations for e-commerce shoppers. What trends should marketers really focus on? Will retailers be ready for things like beacon technologies or the rise of the Millennial?   Download “2015 … read more »


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The Authoritative Guide to Call Tracking and Local SEO

Call tracking and it’s impact on SEO is a hotly debated topic. Some say call tracking numbers will hurt SEO and others say this isn’t accurate. This comprehensive, 30-page white paper from LogMyCalls summarizes the arguments from both sides, and … read more »


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45 Cool Analytics We Can Extract From Phone Calls

Call tracking has been around for a long time. It tracks which ads, campaigns, and keywords generate phone calls and which don’t. But…call tracking isn’t enough. That’s why LogMyCalls created Conversation Analytics. It uses speech recognition technology and thousands of proprietary … read more »


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Content Creation For Panda 4.0 & Beyond

Content has always had a role in marketing, but in today’s digital landscape, content is fueling search, social, and lead nurturing efforts across every industry. Content marketing is simple in theory: create relevant content, and search engines will rank your … read more »


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Success on Instagram: A data primer for brands

As Instagram’s popularity has boomed, so has the opportunity for brands. Instagram has proven to be a viable platform to bring relevant content to a target audience, while driving engagement. So how does a brand achieve success with Instagram and … read more »


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How To Be Successful in Mobile Advertising

Over the last decade, mobile has driven an unprecedented behavioral and cultural shift, providing utility, information and connectivity at our fingertips. Mobile is increasingly becoming the main screen accessed throughout the day, and mobile marketing, in turn, has developed into … read more »


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The Modern Marketing Agency Pitch

In the not-so-distant past, a successful marketing agency’s client pitch would be a lot like putting on a really big show. You’d have a flashy presentation, imaginative props, and samples of creative executions, and of course, an original story to … read more »