The Absolute Do’s and Don’ts of Email Marketing
Email marketing is a fantastic way to engage with customers, and drive leads to your website. For an email to be effective, you need to strike the right balance among the different elements of an email: Style Images Copy Offer … read more
The State of Email Marketing 2013
Even with the rise of social media marketing, email remains a critical channel for connecting with prospects, driving customer engagement and revenue. Email is still the preferred tool for marketers, providing personalization, ease-of-use and measurable results. The challenges in 2013 … read more
The Future of Digital Marketing Services: Where Will Agencies be in 2014?
In a recent study by PulsePoint, almost 60% of marketers surveyed said they expect to increase their relationship with digital agencies in the next twelve months. As an agency, is your business positioned to build the capabilities and services to … read more
The Search Marketer’s Guide for Migrating to Google Enhanced Campaigns
Since Google’s announcement of enhanced campaigns in February 2013, paid search advertisers have raced to not only understand how this change will reshape their campaign structures and strategies, but also how it will impact their ability to acquire revenue. The … read more
Beyond Last Touch: Understanding Campaign Effectiveness
How do you measure digital advertising success? And how do you track and measure each digital channel to evaluate and optimize your digital advertising investments? As a marketer, we know that understanding what drives customers to take action is critical … read more
7 Inbound Marketing Service Ideas to Grow Your Agency
How your clients’ prospects research and buy products has changed dramatically in recent years. Prospects are firmly in the driving seat with instant access to a vast array of web content from a variety of sources, including the blogosphere and … read more
PPC Bid Management Guide
PPC bid management is one of the more complicated areas of PPC marketing, so many advertisers choose to automate the process using either the automated bidding option in Google AdWords or a third-party bid management solution. Each approach has it’s … read more
The Marketer’s Guide to Driving ROI From Facebook Advertising
By now you know Facebook presents marketers with a vast and truly global advertising opportunity. As Facebook becomes more entrenched in people’s lives, marketers increasingly seek to engage with Facebook users through ads, fan pages, news feeds, applications, and events. … read more
Collaborative Customer Interactions Management
Are you positioned to provide an intimate experience the next time your customer engages with you? Your best customers, those who generate profitable business for you, expect to be recognized, welcomed, and personally advised when interacting with your company. Yet, … read more
5 Challenges Agency Owners & SEO Managers Face Now
If you work in an agency or manage an SEO department, regular and ongoing changes to search engine algorithms pose logistical issues, not to mention some inevitable headaches in terms of website performance. Now that high-quality link building and quality … read more
Stay Connected & Informed