Resource Library: White Papers

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4 Ways B2B Marketers Can Boost Their Demand Gen Results

This white paper from SalesPredict highlights four specific areas of the demand generation process that are being improved by tapping into the hidden data trail that B2B buyers leave behind. Specific areas of demand generation programs addressed in the white … read more »


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The ultimate multi-channel social strategy survival guide

Union Metrics, drawing from their experience working with social media’s top brands, and data they collected from millions of posts across channels like Twitter, Facebook and Instagram, this guide will go over everything you need to know to create a … read more »


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What happened in 2015 that will disrupt this year’s marketing plan?

For most B2B marketers, 2015 will be remembered as a year of heroic transition. Digital marketing, SEM, social & mobile customers, and the skills of the marketing team all come into play for what is sure to be a shakeup … read more »


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The Forrester Wave™: Social Risk And Compliance Solutions

Social media is a tremendous resource to help grow and engage your customers, but to do so in a controlled manner, you’ll need to mitigate risk and regulatory challenges. Forrester Research, Inc. evaluated 10 companies across 22 criteria, including the … read more »


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Five Ways Small Businesses Are Powering Growth with Marketing Automation

B2B small businesses that achieve the highest growth in revenue are 7x more likely than the average B2B small businesses to adopt marketing automation technology (Gleanster). Marketing automation is a game changer for small businesses working with small marketing and … read more »


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Guide to Customer Journey Mapping

A customer journey map illustrates how your customer gets from having a need to buying your product by documenting their tangible interactions with your brand, as well as their intangible thoughts and feelings. Drawing these maps helps you understand how … read more »


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How Much of Your Content Marketing is Effective?

Content marketing is having a moment. U.S. companies spent in the neighborhood of 50 billion dollars on content marketing last year, and that number is growing fast. But as the marketing budgets get bigger, so do the stakes. Brands are … read more »


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Choosing a Call Tracking Vendor

If you’ve ever typed ‘call tracking’ into your search engine of choice, you’re probably already aware that there are several call tracking companies from which to choose. It’s great to have options, but it can make the process of picking … read more »


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Your 2016 Mobile Marketing Playbook

In this playbook from CallRail you’ll learn how to track the full ROI of your mobile marketing and click-to-call campaigns using simple actionable strategies. The playbook reviews the data backed reasons why you should be implementing mobile marketing campaigns, implementation … read more »


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The Ultimate Content Strategist Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success

Most content marketers are faced with evangelizing the practice of content marketing while creating a strategic roadmap that ensures success once they start executing. This isn’t easy. In fact, it’s incredibly difficult, and while there are manybits of advice about … read more »