Resource Library: Webcasts

webcast

Tying Keywords to Conversions in a ‘Not Provided’ World

Date: Feb 18, 2016 1:00 EST (10:00PST)

Speakers:
Russ Jones, Principal Search Scientist, Moz.com
Randy Antin, Vice President of Marketing, Jumpshot


webcast

Social Media – Risk or Reward for Your Brand?

Date: Sep 22, 2015 1:00 EDT (10:00PDT)

Speakers:
Casey Hall, Social Media Marketing Lead, Thomson Reuters
Devin Redmond, VP/GM Social Media Security and Compliance, Proofpoint, Inc.


webcast

What Every Marketer Should Know about Social Audience Engagement

Date: Dec 15, 2015 1:00 EST (10:00PST)

Speakers:
Bob Ciccone, Head of Product Strategy and Management, NetBase
Chris Leet, Sr. Director of Product Marketing, NetBase


webcast

Organically Grown Email Lists—Your Agency’s Inside Track

Date: Dec 10, 2015 1:00 EST (10:00PST)

Speakers:
Daniel Faggella, Email Marketing and Marketing Automation Expert, CLVboost
Angela Meadows, Content Writer & Strategist, Act-On Software


webcast

Search and the Local-Mobile Consumer: What’s A Marketer to Do?

Date: Dec 3, 2015 1:00 EST (10:00PST)

Speakers:
Abid Chaudhry, Senior Director, Industry Strategy & Insight, BIA/Kelsey
Luke Edson, SVP, National Markets, YP


webcast

No Lead Untouched: How to Boost Lead Conversion

Date: Nov 19, 2015 1:00 EST (10:00PST)

Speakers:
Barry Levine, Freelance writer, Marketing Land & other publications
Gary Gerber, Senior Director, Head of Product Marketing at Conversica


webcast

Adapt, Adopt, Automate: Why Agencies Need Marketing Automation to Succeed

Date: Nov 17, 2015 1:00 EST (10:00PST)

Speakers:
Abid Chaudhry, Senior Director, Industry Strategy & Insight, BIA/Kelsey
George Leith, Vice President of Sales, Vendasta


webcast

Travel’s New Digital Funnel: How Consumer Buying Continues to Evolve

Date: Oct 29, 2015 1:00 EDT (10:00PDT)

Speakers:
Marcello Gasdia, Director, Consumer Research, Phocuswright
Ginny Marvin, Paid Media Reporter, Marketing Land
Moderator:
Lorraine Sileo,
Senior VP, Research, Phocuswright


webcast

Transforming Mobile Searches Into Sales: The Hype Around Beacon Technology

Date: Oct 27, 2015 1:00 EDT (10:00PDT)

Speakers:
Greg Sterling, VP Strategy and Insights, Local Search Association
Warren Raisch, Chief Customer Officer, Rio SEO


webcast

The New Customer Journey: Think Local, Act Mobile

Date: Oct 15, 2015 1:00 EDT (10:00PDT)

Speakers:
Karen Burka, Senior Research Consultant, Third Door Media
Jessica Richards, SVP, General Manager,Socialyse North America, Havas
Luke Edson, SVP, YP Marketing Solutions, YP