The Evolution of SEO Managers into Online Marketers

Speakers:
Rand Schulman, Independent Consultant, Digital Executive
Pete Dudchenko, VP Product Management, Rio SEO
James Mathewson,Global Search Strategy Lead, IBM

Who’s in Charge? Realigning Organizations for the Digital Age

Speakers:

Moderator: Chris Sherman, Executive Editor, Search Engine Land
Panelists:
Sameer Khan, Marketing, Analytics & Tech Leader, Rackspace
Randy Gelfand, Web Analytics Program Manager at IBM
Scott Nickels, SEO Evangelist, Online Marketing Strategist, Search Marketer

Tailor your digital marketing to increase online conversions

Speakers:
Chris Sherman, Executive Editor, Search Engine Land
Jen Dorre, COO, Sycara
Tina Hodson, Conn's Digital Marketing Consultant
Mike Corak, SVP Integrated Digital Strategies, ethology

Link Building—Ask the experts LIVE!

Speakers:
Jon Ball, Page One Power

What is the economic impact of SEM services? Is it worth it?

Speakers:
Shar VanBoskirk, VP, Principal Analyst, Forrester Research, Inc.
Reggie Lau, Total Economic Impact (TEI) Consultant, Forrester Consulting
LuRae Lumpkin, Vice President, Global Paid Media Services, Covario

Beyond Last Touch: Understanding Campaign Effectiveness

Speakers:
David Grant, Principal Product Manager, Quantcast
Jessie Mamey, Media Director, WebMetro

Google’s SSL enhancement: How does it impact your SEO?

Speakers:
Barry Schwartz, Executive Editor, Search Engine Roundtable
Zack Okun, Director of Product Management at Optify

Getting the most out of your AdWord campaigns – should management take a closer look at SEM?

Speakers:
David Roth, Vice President, Marketing, Move, Inc.
Thi Thumasathit , VP of New Business, Adchemy