Resource Library: Featured Home (1)

webcast

Integrated Marketing Analytics: Creating a single source of data truth

Date: Jan 31, 2017 1:00 EST (10:00PST)

Speakers:
David Booth, Founding Partner and Principal Consultant, Cardinal Path
Andrew Douglas, VP, Data Analytics and Data Driven Strategy, IBM


whitepaper

Modern Marketing Essentials Guide: Data Management

Data is the fuel of all marketing activities. Customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. Without the right data—at the right time—as well as the most effective strategies in place to … read more »


webcast

Search and the Local-Mobile Consumer: What’s A Marketer to Do?

Date: Dec 3, 2015 1:00 EST (10:00PST)

Speakers:
Abid Chaudhry, Senior Director, Industry Strategy & Insight, BIA/Kelsey
Luke Edson, SVP, National Markets, YP