Resource Library: Advertising

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The Connected Campaign: Social TV, Hashtags and the New Ad Landscape

Television commercials are evolving from a static advertisement, into the cornerstone of a dynamic, multi-channel campaign, meant to inspire consumer action and reaction. This trend has reached an apex in recent months through Super Bowl XLVIII and Sochi’s Winter Olympics. … read more »


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The Definitive Facebook Advertising Playbook

The combination of Facebook’s massive audience and sophisticated third-party ad management platforms represents an excellent opportunity for marketers to reach highly targeted customer segments. Using advanced strategies on Facebook, advertisers will reach more of the right consumers with the right … read more »


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The 5 Proven Secrets for Holiday Social Success

In 2013, holiday spending is projected to hit $640 billion, an 11% increase over 2012. The pressure’s on for marketers to win over holiday buyers. Savvy brand marketers are giving social media a bigger role in their holiday campaign strategies. … read more »


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Content Marketing Gets Social: 2013 Survey on Content Marketing Trends

Today’s consumer, armed with widespread access to information through online search and social media, is making purchase decisions long before they actually begin a transaction. By providing the right content, at the right time, to the right customer, organizations can … read more »


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The Marketer’s Guide to Driving ROI From Facebook Advertising

By now you know Facebook presents marketers with a vast and truly global advertising opportunity. As Facebook becomes more entrenched in people’s lives, marketers increasingly seek to engage with Facebook users through ads, fan pages, news feeds, applications, and events. … read more »


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Turn Social Intelligence Into Smart Crisis Prevention

In less than a decade crisis management has changed. In 2003, a crisis happened when the press got wind of something that reflected poorly on your company. It lived in headlines, sound bites and the odd blog or two. It … read more »


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How to Accurately Track Your Social Media Buzz

Ten years ago, marketers had to rely primarily on customer surveys and mainstream media coverage to track the buzz created by a new product launch or campaign. Social media has turned the world into a focus group and today, social … read more »


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How to Use Facebook for Mobile Marketing

Over 500 million people use Facebook on a mobile device. Are you looking to catch up with the rapidly evolving mobile marketing landscape? See how you can combine you efforts on Facebook with mobile marketing to generate more leads and … read more »


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Industry Insider Report: Social Media Marketing in the Fast Food Market

Have you wondered how the fast food companies stack up in the world of social media? The “burger wars” used to be fought through traditional advertising on TV, the radio and in print, but this is no longer the case. … read more »


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eMarketer “Why Facebook Advertising Deserves a Second Look”

Get eMarketer’s seven keys to Facebook ad platform success. The first part of 2012 got off to a slow start when it came to planning Facebook ad spending. Advertisers spent more conservatively and looked for other channels to drive revenue. … read more »