The Marketer’s Guide to Driving ROI From Facebook Advertising
By now you know Facebook presents marketers with a vast and truly global advertising opportunity. As Facebook becomes more entrenched in people’s lives, marketers increasingly seek to engage with Facebook users through ads, fan pages, news feeds, applications, and events. … read more
Turn Social Intelligence Into Smart Crisis Prevention
In less than a decade crisis management has changed. In 2003, a crisis happened when the press got wind of something that reflected poorly on your company. It lived in headlines, sound bites and the odd blog or two. It … read more
How to Accurately Track Your Social Media Buzz
Ten years ago, marketers had to rely primarily on customer surveys and mainstream media coverage to track the buzz created by a new product launch or campaign. Social media has turned the world into a focus group and today, social … read more
How to Use Facebook for Mobile Marketing
Over 500 million people use Facebook on a mobile device. Are you looking to catch up with the rapidly evolving mobile marketing landscape? See how you can combine you efforts on Facebook with mobile marketing to generate more leads and … read more
Industry Insider Report: Social Media Marketing in the Fast Food Market
Have you wondered how the fast food companies stack up in the world of social media? The “burger wars” used to be fought through traditional advertising on TV, the radio and in print, but this is no longer the case. … read more
eMarketer “Why Facebook Advertising Deserves a Second Look”
Get eMarketer’s seven keys to Facebook ad platform success. The first part of 2012 got off to a slow start when it came to planning Facebook ad spending. Advertisers spent more conservatively and looked for other channels to drive revenue. … read more
Econsultancy Digital Intelligence Briefing “Managing and Measuring Social Media”
Understand the opportunity and true impact of social media. Adobe has partnered with Econsultancy on this quarterly digital intelligence briefing that analyzes social media objectives, success metrics and resourcing, as well as which social networks are the most popular for … read more
What makes an ad great? Don’t just keep guessing… prove it!
Date: Oct 23, 2012 1:00 EST (10:00PST)Speakers:
Matt Van Wagner, President Find me Faster
Dave Schwartz, VP, Client Services and Marketing, DataPop
Going Global in a Social World
Social networking is indisputably a global phenomenon. Its highly visible role in last year’s public uprisings around the world was only the latest example of a trend that has been steadily building for some time. A recent Forrester study of … read more
Social Media Success = Search + Social: How to Get More Lift Integrating Search With Social Media
Date: Jul 12, 2011 1:00 EST (10:00PST)Speakers:
Craig Macdonald, CMO & SVP of Products, Covario
Alex Funk, Senior Manager, Covario
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