Resource Library: Facebook

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The Social Side of Holiday Shopping

How can your business capitalize on the holiday season and see a major revenue bump? With optimized use of social media. By leveraging the newest marketing channel that reaches an incredible amount of potential customers, social media can build a … read more »


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The Guide to Social Media Marketing

Modern social media marketing is still marketing. So if you understand your audience by listening, publish content that resonates, engage them, and measure your success, you will make great social strides in this digital world. Here’s why social marketing is … read more »


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Playbook for Facebook Creative Optimization

Smart bidding, targeting and campaign management strategies can get you a phenomenal return from Facebook ads. But at the core of your campaigns, one factor makes or breaks your success. Good creative. Creative is the biggest driver of ad performance … read more »


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Facebook by the Numbers 2015

Retargeting on Facebook has become an indispensable tool for digital advertisers. In AdRoll’s “Facebook by the Numbers 2015” research report, they have analyzed campaign data across their global customer base. The findings in this report summarize our in-depth, yearlong review … read more »


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The Ultimate Multi-Channel Social Strategy Survival Guide

Union Metrics, drawing from their experience working with social media’s top brands, and data they collected from millions of posts across channels like Twitter, Facebook and Instagram, this guide will go over everything you need to know to create a … read more »


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The Click-to-Call Playbook for Facebook Ads: How to Drive More Calls and Customers

Date: Feb 25, 2016 1:00 EST (10:00PST)

Speakers:
Rachel Malone-Olson, Social Account Manager, aimClear
Blair Symes, Director of Content Marketing, DialogTech


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Social Media Marketing Channels: Which Ones are Right for Your Brand?

As consumers explore different social media channels, it’s imperative that marketers understand shifting preferences. Digital marketers no longer have the luxury of choosing one social network over another. A well-managed and coordinated presence on all relevant social channels is a … read more »


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Understanding Social Media ROI

Measuring the ROI of social media marketing is critical to improving your social strategy. Complete and accurate measurement of the impact of social media marketing is a challenge for many brands. No one tactic or tool allows you to comprehensively … read more »


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Social Goes Shopping: Ecommerce Developments in Social Media

There has been a lot of talk lately around the “buy button” revolution and the ability for shoppers to make purchases directly on various social media platforms. So much so, that it is difficult to keep track.  The “Social Goes … read more »


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Retargeting on Facebook by the Numbers

In this year’s Facebook by the Numbers report, AdRoll reviewed data from over 800 million impressions across 215 advertisers running retargeting campaigns on Facebook on desktop, Facebook on mobile, and the web. Highlights include: Key performance metrics for Facebook on … read more »