Resource Library: Facebook

whitepaper

Social Goes Shopping: Ecommerce Developments in Social Media

There has been a lot of talk lately around the “buy button” revolution and the ability for shoppers to make purchases directly on various social media platforms. So much so, that it is difficult to keep track.  The “Social Goes … read more »


whitepaper

Retargeting on Facebook by the Numbers

In this year’s Facebook by the Numbers report, AdRoll reviewed data from over 800 million impressions across 215 advertisers running retargeting campaigns on Facebook on desktop, Facebook on mobile, and the web. Highlights include: Key performance metrics for Facebook on … read more »


whitepaper

Grande Guide to Social Advertising

Advertising on social networks? Isn’t that invasive? No! Not when done with a goal of enriching the experience of those inhabiting the various social channels. Imagine helpful, pertinent offers served up just as a topic becomes hot. Or picture links … read more »


whitepaper

50 Social Marketing Campaign Ideas

Are you looking for inspiration on how to make your next social marketing campaign a huge success? Well look no further. Offerpop has jam-packed their newest white paper with creative ideas from their customers across the globe. No matter what … read more »


whitepaper

Look Book: Social Marketing Campaigns for the Holidays

Want to nail your holiday season marketing with creative social marketing campaigns? This look book features loads of smart tips and creative ideas from brands like Overstock.com, Saks Fifth Ave., L’Oreal and more. You’ll learn how to: Launch Black Friday … read more »


whitepaper

How to Get Social Media Influencers Talking About You

Who are social media influencers and why are they so important? A social media influencer is someone who talks positively about your brand and products on Twitter, Facebook, Google+, Pinterest or any other social media platform. He or she can … read more »


whitepaper

Make Your Social #FAILPROOF

9 Types of Social Media #FAILS and the Lessons Learned Social media fails are an unfortunate byproduct of marketing—and life—on the web. No brand, no matter how small or large, or how big its marketing budget, is safe from social … read more »


whitepaper

The Definitive Guide to #Hashtag Campaigns

How to Expand Your Digital Marketing Reach Recently, Facebook released a series of changes to its algorithm, which determines what content is displayed to users. The result is the reach of page posts is as low as 2% for large … read more »


whitepaper

A Marketer’s Guide to the New Facebook 2014

Delivering real business results with Facebook is tough. Brands are crowding in, users expect more, and marketers struggle to keep up with new features. Based on interviews with Facebook staff, marketing experts and the latest research, our Marketer’s Guide to … read more »


whitepaper

Quarterly Digital Intelligence Briefing: 2014 Digital Trends

Download Adobe’s 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences — and the tools you need to gain a competitive edge. Based on a global survey of more than … read more »