Resource Library: Facebook

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Retargeting on Facebook by the Numbers

  Since the successful launch of retargeting in the News Feed, Facebook has been doubling down on retargeting ad products, now offering two ways to retarget users on the platform: Facebook Exchange (FBX) and Custom Audiences from your Website (WCA). … read more »


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Grande Guide to Social Advertising 2014

Advertising on social networks? Isn’t that invasive? No! Not when done with a goal of enriching the experience of those inhabiting the various social channels. Imagine helpful, pertinent offers served up just as a topic becomes hot. Or picture links … read more »


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How to Get Social Media Influencers Talking About You

Who are social media influencers and why are they so important? A social media influencer is someone who talks positively about your brand and products on Twitter, Facebook, Google+, Pinterest or any other social media platform. He or she can … read more »


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Make Your Social #FAILPROOF

9 Types of Social Media #FAILS and the Lessons Learned Social media fails are an unfortunate byproduct of marketing—and life—on the web. No brand, no matter how small or large, or how big its marketing budget, is safe from social … read more »


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The Definitive Guide to #Hashtag Campaigns

How to Expand Your Digital Marketing Reach Recently, Facebook released a series of changes to its algorithm, which determines what content is displayed to users. The result is the reach of page posts is as low as 2% for large … read more »


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A Marketer’s Guide to the New Facebook 2014

Delivering real business results with Facebook is tough. Brands are crowding in, users expect more, and marketers struggle to keep up with new features. Based on interviews with Facebook staff, marketing experts and the latest research, our Marketer’s Guide to … read more »


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Quarterly Digital Intelligence Briefing: 2014 Digital Trends

Download Adobe’s 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences — and the tools you need to gain a competitive edge. Based on a global survey of more than … read more »


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The Definitive Facebook Advertising Playbook

The combination of Facebook’s massive audience and sophisticated third-party ad management platforms represents an excellent opportunity for marketers to reach highly targeted customer segments. Using advanced strategies on Facebook, advertisers will reach more of the right consumers with the right … read more »


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Protecting Your Online Reputation

What’s your online reputation management plan? Negative online reviews, rip-off reports, consumer complaints, or damaging headlines, these things happen all the time, and it’s important for you to be prepared to take action when they occur. Covered in this white … read more »


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The Marketer’s Guide to Driving ROI From Facebook Advertising

By now you know Facebook presents marketers with a vast and truly global advertising opportunity. As Facebook becomes more entrenched in people’s lives, marketers increasingly seek to engage with Facebook users through ads, fan pages, news feeds, applications, and events. … read more »