Resource Library: Facebook

webcast

Start Listening! 7 Real-World Tips for Better Social Engagement

Date: May 23, 2017 1:00 EST (10:00PST)

Speakers:
Maggie Malek, Head of Public Relations and Social Media, MMI Agency
Dave Evans, VP, Reach and Response Services, Lithium


webcast

The Secret to Driving Facebook and Display Ad ROI: Phone Call Conversions

Date: Apr 25, 2017 1:00 EST (10:00PST)

Speakers:
Jason Tabeling, SVP, Digital Marketing, Brandmuscle
Blair Symes, Director, Content Marketing, DialogTech


whitepaper

The Facebook Advertising Ecosystem

Chances are you’re already advertising on Facebook, and that’s great—its audience, depth of data, and overall advertising power are second to none in the social advertising world. But as powerful as Facebook advertising is, it’s equally complex. If you’re not … read more »


whitepaper

The Facebook Playbook for Call Conversions

Facebook has gone mobile. And thanks to smartphones and click-to-call, Facebook ads will help drive 12 billion call conversions in 2016. This playbook explains the attribution and optimization strategies marketers should follow to drive the most conversions and customers from … read more »


whitepaper

The Social Side of Holiday Shopping

How can your business capitalize on the holiday season and see a major revenue bump? With optimized use of social media. By leveraging the newest marketing channel that reaches an incredible amount of potential customers, social media can build a … read more »


whitepaper

Playbook for Facebook Creative Optimization

Smart bidding, targeting and campaign management strategies can get you a phenomenal return from Facebook ads. But at the core of your campaigns, one factor makes or breaks your success. Good creative. Creative is the biggest driver of ad performance … read more »


whitepaper

Facebook by the Numbers 2015

Retargeting on Facebook has become an indispensable tool for digital advertisers. In AdRoll’s “Facebook by the Numbers 2015” research report, they have analyzed campaign data across their global customer base. The findings in this report summarize our in-depth, yearlong review … read more »


whitepaper

The Ultimate Multi-Channel Social Strategy Survival Guide

Union Metrics, drawing from their experience working with social media’s top brands, and data they collected from millions of posts across channels like Twitter, Facebook and Instagram, this guide will go over everything you need to know to create a … read more »


webcast

The Click-to-Call Playbook for Facebook Ads: How to Drive More Calls and Customers

Date: Feb 25, 2016 1:00 EST (10:00PST)

Speakers:
Rachel Malone-Olson, Social Account Manager, aimClear
Blair Symes, Director of Content Marketing, DialogTech


whitepaper

Social Media Marketing Channels: Which Ones are Right for Your Brand?

As consumers explore different social media channels, it’s imperative that marketers understand shifting preferences. Digital marketers no longer have the luxury of choosing one social network over another. A well-managed and coordinated presence on all relevant social channels is a … read more »