Resource Library: Featured

whitepaper

Are You Falling Victim to the 4 Myths of Paid Search Bidding?

Competition is fierce in the world of paid search advertising. And it’s getting tougher all the time. Today, more than 1 million advertisers are bidding up prices on Google AdWords, spending more than $62 billion dollars annually. As the Google … read more »


webcast

Optimizing for Mobile Search: A checklist to improve local SEO

Date: Mar 23, 2017 1:00 EST (10:00PST)

Speakers:
Greg Sterling, Vice President of Strategy and Insights, Local Search Association
Damian Rollison, VP, Product, Brandify


webcast

The Future is Now: Ramp up your Google Shopping ROI

Date: Mar 14, 2017 1:00 EST (10:00PST)

Speakers:
Colleen Friess, Director of Feed Education, Feedonomics
Andreas Reiffen, CEO, Crealytics


research_report

Enterprise SEO Platforms: A Marketer’s Guide

Updated Seventh Edition! Market Intelligence Report: Enterprise SEO Platforms: A Marketer’s Guide Consulting Editors: Eric Enge, CEO, Stone Temple Consulting Marshall Simmonds, Founder, Define Media Group Research/Writers: Marji McClure Karen Burka, Senior Research Consultant, Third Door Media Editors: Claire Schoen, Content … read more »


whitepaper

Goal Based Bidding: Aligning Your SEM Strategy to Business Goals

SEM requires careful alignment with display advertising and the other elements of your marketing programs. Additionally, it is vital to match your SEM strategy with the company’s business objectives. Strategies change, but generally they reflect where the company is in … read more »


webcast

Local SEO Strategies to Capitalize on Voice Search

Date: Jul 21, 2016 1:00 EST (10:00PST)

Speakers:
Sophia Elson, Marketing Director, MindMeld
Steve Beatty, Head of Owned Media, iProspect
Tyler Ludwig, Director of Product, Rio SEO


whitepaper

Rankings vs Reputation

  This whitepaper examines the impact of conventional SEO against the realities of 2016, including: The steady rise of social media as the “starting point” for most online users Mobile’s ever widening lead against conventional desktops for internet access by … read more »


whitepaper

How to Achieve Top App Store Search Rankings

App Store Optimization (ASO) is the process of improving various elements of app submission and marketing techniques to help achieve higher ranking in an app store’s search results. With 67% of users reporting that the last app they downloaded was … read more »


whitepaper

Transforming Mobile Searches into Sales

By using beacon technology, a national advertiser is able to pinpoint a consumer’s precise location in a store, serving up a highly relevant ad in response to a mobile search. For digital marketers, this is the ultimate game changer. This … read more »


whitepaper

Best Practice Guide: Google Shopping Feed

There are different types of Google product data feeds, each of which serve a different purpose. The Google Shopping Feed contains all your products’ information and attributes and is the data file you submit to Google Merchant Center. In order … read more »