Resource Library: News Updates

New research: What’s more important – the brand, or the product?

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A new study by Harris Poll reveals that 83% of US consumers say that having a positive customer experience is more important than the product itself. Customers are willing to spend one-third of their disposable income – $100 per month … read more »


Marketing Webinars in March… something for everyone

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March may come in like a lamb or a lion, but we hardly have time to notice because we’re pretty busy pulling together some great webinars for you. Whether your focus is local search, e-commerce, customer experience, or just keeping … read more »


Retail spending in 2016: online sales up, up, up…

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Our sister site, Marketing Land, has recently covered the results of several research studies on the impact of digital on retail spending in 2016. Here ‘s a snapshot of the statistics. For the full stories, visit MarketingLand’s Retail pages. E-commerce … read more »


Video Marketing and Video Marketing Software: Research and webinar

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We’ve been publishing research reports on various marketing technologies for some time now — everything from SEO  Platforms (update just published in January) to Call Analytics and Enterprise Social Media Management Software. Recently, we added a new topic to the mix: … read more »


Save on MarTech Tickets — Best Rates Expire 2/25

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Thinking of going to the MarTech Conference in San Francisco, May 9-11? Don’t wait any longer — best rates expire on February 25. Register now and save $400 off the All-Access Pass! Programmed by conference chair Scott Brinker, this year’s … read more »


Build Your Ultimate Martech Stack –Join Matt Heinz for this live webinar on February 28, 2017 at 1:00 p.m. ET (10:00 a.m. PST)

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It’s not enough to build a martech stack… you’ve got to build the right stack for your organization. Strategy, efficiency, integration, and resources all play significant roles in martech stack decisions. Join martech expert Matt Heinz and Linda West, Act-On’s … read more »


B2B Predictive Marketing Analytics: New MarTech Intelligence Report

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If you’ve seen the massive MarTech supergraphic from Scott Brinker, you know there are more than enough marketing technologies to make anyone’s head spin. In the “Data” category alone, there 500+ companies in 9 verticals: Audience/Market Data, Marketing Analytics, Mobile … read more »


Social Media Management Software: 5 years of trends, transactions and funding

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We’ve just recently posted the latest MarTech Intelligence report, Enterprise Social Media Management Software, Fifth Edition. After five years, we thought it would be fun to do a lookback and see how social media management has evolved during that timeframe … read more »


Marketing Technology Landscape Supergraphic 2016

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It’s here! Check out the new Marketing Technology Landscape Supergraphic (2016) from Scott Brinker, just released at the 2016 MarTech Conference. The number of marketing technology solutions in this chart nearly doubled over last year – to 3,874. First published in … read more »


Marketers, Get Ready for 2016!

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This is the time of resolutions, lookbacks and predictions, as we get ready for the New Year. For marketers, it’s been a year of disruption, as we try to keep up with the explosive growth in marketing technology – and … read more »