Top 10 Tips for Optimizing Your Conversion Funnel
No matter what business you’re in, converting prospects through the marketing funnel equals revenue. Whether you want customers to download, register or buy, you want your conversion rate to be the highest it can be — conversion equals the bottom … read more
Using Marketing Automation to Increase Your ROI on CRM
Technology can dramatically increase the productivity of sales and marketing. In this new age of high-tech, most organizations have gone beyond Rolodexes, paper lead sheets or Outlook address books and have adopted CRM systems. These systems provide excellent return, but … read more
ROI of Marketing Automation
Today’s fastest growing companies are using repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably. They are embracing the shift from the selling process to the buying process, moving marketing from a cost center to a revenue … read more
Inbound Marketing ROI Calculator
The Inbound Marketing ROI Calculator is designed to help you calculate the ROI of both your inbound and outbound marketing programs, so you can make informed decisions as to where to allocate your marketing resources. The model asks for your monthly … read more
Why Your CRM Needs To Go Social
Social data is the missing piece of any CRM platform, and incorporating this data will help brands understand and market to consumers like never before. Learn the key advantages of such an approach as well as how to overcome the … read more
Industry Insider Report: Social Media Marketing in the Fast Food Market
Have you wondered how the fast food companies stack up in the world of social media? The “burger wars” used to be fought through traditional advertising on TV, the radio and in print, but this is no longer the case. … read more
2012 Marketing Athlete Survey Report
What makes today’s hardest-working B2B marketers so successful? A first-of-its-kind marketing athlete survey studied just that. Learn how to put the findings to work for you. Download the 2012 B2B Marketing Athlete Survey Report. The study reveals: The key factors that … read more
Conversion Attribution: Choosing the Right Model for Your Search Marketing Campaigns
When it comes to conversion attribution, there is no perfect model. As a marketer, the imperative is to find a model that works with your business goals and allocates conversion values to meet your priorities. Using your existing data, you can … read more
Call Tracking Simplified
Many marketers are frustrated with the current, limited methods of analyzing and measuring online to offline conversions. They believe today’s technology cannot deliver a complete picture of real sales-ready leads and this won’t justify online ad spending. Without call tracking … read more
Acquire New Customers With Mobile Pay For Call Advertising
Date: Sep 5, 2012 1:00 EST (10:00PST)Speakers:
Matt Booth, Senior Vice President and Program Director, Interactive Local Media
John Busby, Vice President, Marchex Institute
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