Customer Data Platforms: A Marketer’s Guide
At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Read more
Marketing Automation Platforms: A Marketer’s Guide
AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads. Read more
Complex Tech Simplified Composable, Headless, and Everything In Between
A recent guide from Merkle, a dentsu company, outlines the challenges affecting this current era of tech confusion and breaks down the latest architectural patterns, like headless, composable, and MACH, from a Sitecore MVP perspective. Download the e-guide to learn … Read more
4 B2B Commerce Trends to Catapult You Ahead of the Competition
Date: Dec 7, 2023 1:00 EDT (10:00PDT)Speakers:
Paul Do Forno,
Managing Director, Commerce Practice, Deloitte DigitalTracy Crevinston,
Executive Director of Global Commerce, Cummins
Lifecycle marketing for product-led growth
Discover the winning combination of product-led growth and lifecycle marketing in this comprehensive ebook. In today’s competitive landscape, immediate value delivery is key to success. Learn how to consistently showcase your product’s value over the long term with insights from … Read more
Go Beyond Cookies and Stay Ahead in a Privacy-First World
Date: Nov 14, 2023 1:00 EDT (10:00PDT)Speakers:
Trent Kalisch-Smith,
Senior Solutions Engineer at SnowplowLogan Patterson,
Global Senior Director of Digital and MarTech Strategy at Slalom
The Definitive Guide to Understanding IP Addresses and VPNs and Implications for Businesses
In today’s fast-paced digital landscape, IP address data plays a pivotal role in a multitude of use cases, from digital marketing to network security. Yet, navigating the complexities of IP addresses can be daunting. Digital Element’s newest whitepaper provides a … Read more
Separating Hype from Reality: The Real Data Behind Marketing & GenAI
Date: Oct 26, 2023 1:00 EDT (10:00PDT)Speakers:
Todd Brownrout,
Managing Director, Deloitte DigitalJenny Kelly,
Head of Content, Deloitte Digital
From Overworked to Optimized: Expert Tips for a Productive and Balanced Team
Date: Oct 17, 2023 1:00 EDT (10:00PDT)Speakers:
Chris O’Neal,
Principal Product Marketing Manager, Adobe
The Modern Marketing Data Stack 2023
As marketers adapt to profound trends—the arrival of generative AI and large language models (LLMs), the convergence of adtech and martech, and greater attention to privacy issues—the right technology stack is essential to great marketing. Snowflake analyzed what its customers … Read more
