Resource Library: Local Search

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Using Google to Drive Offline Sales

Google is now the main storefront for every business. From awareness, to consideration, to conversion, and finally advocacy — learn how large brands can take advantage of their many locations on Google to drive more offline sales.


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Personalized Local Content: Frightful or Insightful?

Date: Oct 25, 2016 1:00 EST (10:00PST)

Speakers:
Mary Bowling, Co-founder, Ignitor Digital
Brandon Fleming, SEO/SEM Marketing Manager, Protection 1/ADT
Cynthia Sener, VP of Operations and Product, Rio SEO


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Local SEO Strategies to Capitalize on Voice Search

Date: Jul 21, 2016 1:00 EST (10:00PST)

Speakers:
Sophia Elson, Marketing Director, MindMeld
Steve Beatty, Head of Owned Media, iProspect
Tyler Ludwig, Director of Product, Rio SEO


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Citation Cleanup: Assessing the Damage, Estimate Your Project Timeline

Citation consistency, or the presence of correct Name, Address, Phone + Website (NAP+W) everywhere the business is referenced across the web, is the foundation for local search engine optimization. It enables businesses to rank higher for their core search terms … read more »


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A Faster Way to Find Duplicate Local Business Listings

Duplicate listings can cause problems for any business that relies on local search to drive traffic to physical locations. Ideally each business location in the local search ecosystem has no more than a single listing per business data platform, unless … read more »


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Foundations of a Successful Local Marketing Strategy

The increase of mobile device usage and the growth of local search has given rise to the on-the-go customer. Why should you care? According to Google: Mobile search has now surpassed desktop 4 out of 5 consumers use search engines … read more »


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Call Tracking and Analytics 101: Tactics to Improve Online/Offline Channel Efficiency

Date: Mar 8, 2016 1:00 EST (10:00PST)

Speakers:
Michael Boland, Chief Analyst and VP of Content, BIA/Kelsey
Ross Kaplan-Winn, Search Engine Marketing Manager, Top Level Management


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The Mobile Local Playbook: Make Sure You’re Mobile-Ready

According to Google, consumers overwhelmingly turn to their mobile devices (94 % of the time) when the information they seek is local. Seventy-eight percent of these mobile local searches result in an offline purchase within a few hours. Don’t be … read more »


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Enterprise Local Marketing Automation Tools: A Marketer’s Guide

New! Market Intelligence Report Enterprise Local Marketing Automation Tools: A Marketer’s Guide Marketing Land’s latest publication of the “Enterprise Local Marketing Automation Platforms: A Marketerís Guide” examines the market for local marketing automation platforms and the considerations involved in implementation. … read more »


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Marketer’s Guide to Call Tracking for Local Search

If driving calls and revenue from local search is important, this white paper from Ifbyphone can help. It explains how marketers and agencies are using call tracking technology to tell exactly how their local search campaigns drive calls and sales. … read more »