Resource Library: Local Search

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Foundations of a Successful Local Marketing Strategy

The increase of mobile device usage and the growth of local search has given rise to the on-the-go customer. Why should you care? According to Google: Mobile search has now surpassed desktop 4 out of 5 consumers use search engines … read more »


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Call Tracking and Analytics 101: Tactics to Improve Online/Offline Channel Efficiency

Date: Mar 8, 2016 1:00 EST (10:00PST)

Speakers:
Michael Boland, Chief Analyst and VP of Content, BIA/Kelsey
Ross Kaplan-Winn, Search Engine Marketing Manager, Top Level Management


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The Mobile Local Playbook: Make Sure You’re Mobile-Ready

According to Google, consumers overwhelmingly turn to their mobile devices (94 % of the time) when the information they seek is local. Seventy-eight percent of these mobile local searches result in an offline purchase within a few hours. Don’t be … read more »


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Enterprise Local Marketing Automation Tools 2015: A Marketer’s Guide

New! Market Intelligence Report Enterprise Local Marketing Automation Tools 2015: A Marketer’s Guide Learn more about automation software for local marketing campaigns – what the capabilities are, and how they can help marketers automate local campaigns. The report focuses on … read more »


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Marketer’s Guide to Call Tracking for Local Search

If driving calls and revenue from local search is important, this white paper from Ifbyphone can help. It explains how marketers and agencies are using call tracking technology to tell exactly how their local search campaigns drive calls and sales. … read more »


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How to Maximize Local Search Traffic

Online shopping has become a retail phenomenon, with 2014 Cyber Monday sales projected to reach $2.6 billion, according to the Adobe Digital Index. With more and more consumers utilizing their mobile devices to search online for the best deals and … read more »


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How To Maximize Local Search Traffic This Holiday Season

Date: Nov 13, 2014 1:00 EDT (10:00PDT)

Speakers:
Bill Connard, VP Local Search Solutions, Rio SEO
Kippie Friedkin, Online Marketing Manager, Lane Bryant


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Call Tracking for Local Search: 5 Tips for Optimizing ROI in Today’s Mobile World – October 7, 2014

Date: Oct 7, 2014 1:00 EDT (10:00PDT)

Speakers:
Greg Sterling, Internet/Mobile Analyst, Search Engine Land
Lisa Raehsler, Founder and Principal Strategist, Big Click Co.


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Digital Marketing for Multi-Location Businesses

Local search engine optimization (SEO) has the ability to effectively and efficiently connect businesses with local searchers. In this learn, ZOG Digital, with insights from Forrester Research, Inc. and UBL, will break down why local SEO is necessary for multi-location … read more »


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Multi-Location Business Guide to Local SEO

  Approximately 30 – 40% of searches have local intent, which translates to more than 3 billion local searches monthly, according to Google. Local SEO leverages local searches and puts businesses in front of customers at the very moment that … read more »