According to Google, consumers overwhelmingly turn to their mobile devices (94 % of the time) when the information they seek is local. Seventy-eight percent of these mobile local searches result in an offline purchase within a few hours. Don’t be … read more
New! Market Intelligence Report Enterprise Local Marketing Automation Tools 2015: A Marketer’s Guide Learn more about automation software for local marketing campaigns – what the capabilities are, and how they can help marketers automate local campaigns. The report focuses on … read more
If driving calls and revenue from local search is important, this white paper from Ifbyphone can help. It explains how marketers and agencies are using call tracking technology to tell exactly how their local search campaigns drive calls and sales. … read more
Greg Sterling, Internet/Mobile Analyst, Search Engine Land
Lisa Raehsler, Founder and Principal Strategist, Big Click Co.
Local search engine optimization (SEO) has the ability to effectively and efficiently connect businesses with local searchers. In this learn, ZOG Digital, with insights from Forrester Research, Inc. and UBL, will break down why local SEO is necessary for multi-location … read more