Resource Library: Featured

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Become a Global Marketing Guru: Five Localization Strategies Every Digital Marketer Needs

You work hard to develop compelling content marketing campaigns. But did you know 70% of internet users are not native English speakers, and 75% of the world’s economy is outside the USA? Learn the 5 strategies you must master to … read more »


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Marketer’s Guide to Call Tracking for Local Search

If driving calls and revenue from local search is important, this white paper from Ifbyphone can help. It explains how marketers and agencies are using call tracking technology to tell exactly how their local search campaigns drive calls and sales. … read more »


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Connecting Online and In-Store Marketing Strategies for Multi-Unit Businesses

It’s no secret that it’s difficult to connect digital marketing budgets directly to store traffic. Piecing together the path to purchase for your consumers and assigning appropriate credit to each channel is not an easy task. With the right strategies … read more »


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The Authoritative Guide to Call Tracking and Local SEO

Call tracking and it’s impact on SEO is a hotly debated topic. Some say call tracking numbers will hurt SEO and others say this isn’t accurate. This comprehensive, 30-page white paper from LogMyCalls summarizes the arguments from both sides, and … read more »


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How to Maximize Local Search Traffic

Online shopping has become a retail phenomenon, with 2014 Cyber Monday sales projected to reach $2.6 billion, according to the Adobe Digital Index. With more and more consumers utilizing their mobile devices to search online for the best deals and … read more »


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How to lntroduce Customer Lifetime Value into Online Advertising Optimization

Calculating Customer Lifetime Value (CLV) can be very complex depending on the specific revenue and cost levers that are part of your business, but it doesn’t need to be. The concept behind CLV is fairly simple. Essentially, you’re asking yourself … read more »


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The Interviewing Candidates Guide

A bad interview can fell like a bad dance. Everyone shuffles around unsure of what to do or say, quietly wishing the song would end. Bad interviewing can cost you more than just a little embarrassment, too. CareerBuilder reports that … read more »


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David vs. Goliath: How Small Business Can Win The Recruiting Battle

Small and medium businesses are the backbone of America, generating annual revenues that can reach $8.1 million [based on SMB’s with less than 100 employees]. These SMBs employ up to 99.7 percent of all employees in America, and 39 percent … read more »


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Enterprise Local Marketing Automation Tools 2014: A Marketer’s Guide

New! Market Intelligence Report Enterprise Local Marketing Automation Tools 2014: A Marketer’s Guide Learn more about automation software for local marketing campaigns – what the capabilities are, and how they can help marketers automate local campaigns. The report focuses on … read more »


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How to Turn Bad Reviews Into New Customers

Getting a bad review on a social network can seem like the end of the world, especially if the negative reviews gain traction in a community and draw comments from some of your more reliable customers. Just because someone spoke … read more »