Resource Library: Featured

webcast

Take Back Control of Your Content

Date: Oct 20, 2016 1:00 EST (10:00PST)

Speakers:
Arnie Kuenn, CEO, Vertical Measures
Brian Kavanaugh, U.S. Marketing Strategist, Bynder


whitepaper

Using Google to Drive Offline Sales

Google is now the main storefront for every business. From awareness, to consideration, to conversion, and finally advocacy — learn how large brands can take advantage of their many locations on Google to drive more offline sales.


webcast

Personalized Local Content: Frightful or Insightful?

Date: Oct 25, 2016 1:00 EST (10:00PST)

Speakers:
Mary Bowling, Co-founder, Ignitor Digital
Brandon Fleming, SEO/SEM Marketing Manager, Protection 1/ADT
Cynthia Sener, VP of Operations and Product, Rio SEO


whitepaper

The Ultimate How-To Guide for Driving Traffic from Online to In-store

Learn how to turn online searches into in-store customers. 93% of retail sales are still completed offline, but the decision process starts online with local search. In this guide you’ll discover how to build and analyze your online to offline … read more »


whitepaper

Citation Cleanup: Assessing the Damage, Estimate Your Project Timeline

Citation consistency, or the presence of correct Name, Address, Phone + Website (NAP+W) everywhere the business is referenced across the web, is the foundation for local search engine optimization. It enables businesses to rank higher for their core search terms … read more »


whitepaper

A Faster Way to Find Duplicate Local Business Listings

Duplicate listings can cause problems for any business that relies on local search to drive traffic to physical locations. Ideally each business location in the local search ecosystem has no more than a single listing per business data platform, unless … read more »


whitepaper

Optimizing Local Marketing: SMB Marketing Needs “Do It With Me” Models

Digital services for local business are about to catch up with global brand marketing and, as with every business that has crossed the digital divide before, measurement of tool performance and tactics will be critical to success. This report explores … read more »


whitepaper

Foundations of a Successful Local Marketing Strategy

The increase of mobile device usage and the growth of local search has given rise to the on-the-go customer. Why should you care? According to Google: Mobile search has now surpassed desktop 4 out of 5 consumers use search engines … read more »


webcast

Call Tracking and Analytics 101: Tactics to Improve Online/Offline Channel Efficiency

Date: Mar 8, 2016 1:00 EST (10:00PST)

Speakers:
Michael Boland, Chief Analyst and VP of Content, BIA/Kelsey
Ross Kaplan-Winn, Search Engine Marketing Manager, Top Level Management


whitepaper

The Mobile Local Playbook: Make Sure You’re Mobile-Ready

According to Google, consumers overwhelmingly turn to their mobile devices (94 % of the time) when the information they seek is local. Seventy-eight percent of these mobile local searches result in an offline purchase within a few hours. Don’t be … read more »