Resource Library: Featured

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How to lntroduce Customer Lifetime Value into Online Advertising Optimization

Calculating Customer Lifetime Value (CLV) can be very complex depending on the specific revenue and cost levers that are part of your business, but it doesn’t need to be. The concept behind CLV is fairly simple. Essentially, you’re asking yourself … read more »


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The Authoritative Guide to Call Tracking and Local SEO

Call tracking and it’s impact on SEO is a hotly debated topic. Some say call tracking numbers will hurt SEO and others say this isn’t accurate. This comprehensive, 30-page white paper from LogMyCalls summarizes the arguments from both sides, and … read more »


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The Interviewing Candidates Guide

A bad interview can fell like a bad dance. Everyone shuffles around unsure of what to do or say, quietly wishing the song would end. Bad interviewing can cost you more than just a little embarrassment, too. CareerBuilder reports that … read more »


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David vs. Goliath: How Small Business Can Win The Recruiting Battle

Small and medium businesses are the backbone of America, generating annual revenues that can reach $8.1 million [based on SMB’s with less than 100 employees]. These SMBs employ up to 99.7 percent of all employees in America, and 39 percent … read more »


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Enterprise Local Marketing Automation Tools 2014: A Marketer’s Guide

New! Market Intelligence Report Enterprise Local Marketing Automation Tools 2014: A Marketer’s Guide Learn more about automation software for local marketing campaigns – what the capabilities are, and how they can help marketers automate local campaigns. The report focuses on … read more »


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How to Turn Bad Reviews Into New Customers

Getting a bad review on a social network can seem like the end of the world, especially if the negative reviews gain traction in a community and draw comments from some of your more reliable customers. Just because someone spoke … read more »


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Multi-Location Business Guide to Local SEO

  Approximately 30 – 40% of searches have local intent, which translates to more than 3 billion local searches monthly, according to Google. Local SEO leverages local searches and puts businesses in front of customers at the very moment that … read more »


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The 5 Proven Secrets for Holiday Social Success

In 2013, holiday spending is projected to hit $640 billion, an 11% increase over 2012. The pressure’s on for marketers to win over holiday buyers. Savvy brand marketers are giving social media a bigger role in their holiday campaign strategies. … read more »