Resource Library: Lead Generation

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5 Common Digital Marketing Mistakes (and How to Fix Them)

Date: May 24, 2016 1:00 EST (10:00PST)

Speakers:
Ahmad Aggour, Demand Gen Manager, Act-On Software


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The Enterprise Guide to Marketing Technology

Today’s marketers, armed with technology that tracks every move customers make, contribute more than ever to sales and the bottom line. With so many new marketing tehnologies emerging every day, how do you know which are essential to your rold? … read more »


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4 Ways B2B Marketers Can Boost Their Demand Gen Results

This white paper from SalesPredict highlights four specific areas of the demand generation process that are being improved by tapping into the hidden data trail that B2B buyers leave behind. Specific areas of demand generation programs addressed in the white … read more »


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Content Marketing That Drives Conversions

Date: Mar 10, 2016 1:00 EST (10:00PST)

Speakers:
Rachel Rosin, Web and Content Optimization Manager, Act-On Software
Travis Piepho, Founder and Partner, Prospectr Marketing


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The Predictive Power of Three: Discovery, Scoring and Enrichment in B2B Sales and Marketing

Three key elements in predictive analytics work in concert to drive superior results in demand and lead generation. Read this white paper from Leadspace to understand: How predictive analytics fills a crucial gap in the marketing stack What the key … read more »


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No Lead Untouched: How to Boost Lead Conversion

A recent study by Conversica revealed that B2B companies are spending 50% of their marketing and sales budgets generating leads that are never pursued. It’s a classic sales dilemma: how often do you reach out to a lead before moving … read more »


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10 Ways to Calm the Chaos of Content Marketing

The right message, in the right place, at the right time, to the right audience. Content marketing doesn’t have to be painful. Want to know more about ending the chaos of your organization’s content creation, management and measurement? Download this … read more »


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Transform your marketing strategy with marketing automation and video

Integrating an enterprise video platform with your marketing automation solution can change the way your team approaches both individual campaigns as well as overall marketing strategy. According to McKinsey & Co.: Videos on landing pages increase conversions by 86% 64% … read more »


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The Modern Marketing Agency Pitch

In the not-so-distant past, a successful marketing agency’s client pitch would be a lot like putting on a really big show. You’d have a flashy presentation, imaginative props, and samples of creative executions, and of course, an original story to … read more »


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8 Ways Marketing Automation Can Expand Your Search Marketing Practice

Talented search marketing agencies do a great job of generating the leads that companies can use to grow relationships and ultimately make sales. The power of search marketing can be multiplied by helping clients manage engagement after the click and … read more »