Resource Library: Lead Generation

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Extracting Insights from Phone Calls

70% of mobile searchers report they click to call directly from the search results to connect with a business (Google Adwords research, Sept 24, 2013). Successful marketers need to measure and analyze the phone calls driven from their ad campaigns. … read more »


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14 Critical Metrics Extracted From Phone Calls in Q1 2014

During Q1 2014, LogMyCalls processed millions of call segments using their Conversation Analytics engine. These calls were from dozens of industries across North America. The analytics engine extracts data from calls like lead score, conversion rates, and missed opportunities. Conversation Analytics … read more »


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Call Tracking Guide to Channel Marketing

Most marketers recognize the need to measure and optimize phone calls. However it’s often a project just over the horizon, or they choose to deploy call tracking in isolated channels and campaigns where there is an obvious and specific need. … read more »


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Agency Guide to Call Tracking

The latest advancements in call tracking capabilities have created opportunities for agencies and their clients to more efficiently track and attribute offline conversions with specific marketing campaigns and sales. Armed with this data, agencies are better equipped to prove the … read more »


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Marketer’s Guide to Call Tracking for Google SEO and PPC

If having a successful Google SEO and PPC advertising strategy is important to your business, this eBook can help. It explains the value of tracking calls back to specific Google keyword searches and PPC ads and how to do it. … read more »


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Buyer’s Guide to Call Tracking Software for Marketers

Inbound sales calls are the most valuable type of lead, converting to revenue 10 times more than web clicks. It’s why marketers spend $68 billion each year on ads to generate inbound calls. However, most CMOs don’t know what marketing … read more »


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Grande Guide to Lead Nurturing

Just what is lead nurturing? If asked, would two of you in your marketing and sales departments agree? This guide can help you discover methods that everyone will concur are nurturing must-do’s. See how you can successfully help your prospects … read more »


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Content Marketing Blueprint for Building the B2B Sales Pipeline

Digital content is emerging as a strategic battleground for B2B marketers as more companies turn to content to reach and engage customers, strengthen credibility, and build a community of brand advocates. To reach and engage prospective new buyers, B2B organizations … read more »


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Beyond Last Touch: Understanding Campaign Effectiveness

How do you measure digital advertising success? And how do you track and measure each digital channel to evaluate and optimize your digital advertising investments? As a marketer, we know that understanding what drives customers to take action is critical … read more »


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How to Generate Leads through the Social Web

Social media marketing offers endless opportunities for lead generation. Businesses are increasingly using social media to connect with their customers, avert crises and build reputation. Lead generation is a natural outgrowth of this activity. However, many marketers don’t know which … read more »