Resource Library: Lead Generation

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Agency Guide to Call Tracking

The latest advancements in call tracking capabilities have created opportunities for agencies and their clients to more efficiently track and attribute offline conversions with specific marketing campaigns and sales. Armed with this data, agencies are better equipped to prove the … read more »


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Marketer’s Guide to Call Tracking for Google SEO and PPC

If having a successful Google SEO and PPC advertising strategy is important to your business, this eBook can help. It explains the value of tracking calls back to specific Google keyword searches and PPC ads and how to do it. … read more »


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Buyer’s Guide to Call Tracking Software for Marketers

Inbound sales calls are the most valuable type of lead, converting to revenue 10 times more than web clicks. It’s why marketers spend $68 billion each year on ads to generate inbound calls. However, most CMOs don’t know what marketing … read more »


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Grande Guide to Lead Nurturing

Turn tire kickers into customers (and other lead nurturing cliché’s that actually work). Lead nurturing can seem overwhelming – especially with everyone yelling for it, but few understanding what it’s all about. The key to success is starting small and … read more »


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Content Marketing Blueprint for Building the B2B Sales Pipeline

Digital content is emerging as a strategic battleground for B2B marketers as more companies turn to content to reach and engage customers, strengthen credibility, and build a community of brand advocates. To reach and engage prospective new buyers, B2B organizations … read more »


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Beyond Last Touch: Understanding Campaign Effectiveness

How do you measure digital advertising success? And how do you track and measure each digital channel to evaluate and optimize your digital advertising investments? As a marketer, we know that understanding what drives customers to take action is critical … read more »


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How to Generate Leads through the Social Web

Social media marketing offers endless opportunities for lead generation. Businesses are increasingly using social media to connect with their customers, avert crises and build reputation. Lead generation is a natural outgrowth of this activity. However, many marketers don’t know which … read more »


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5 Steps to Successful Call Tracking

Most marketers would agree they would rather hear the phones ringing. Why? Most landing pages convert only 2-10% of total visitors. While phone call conversion rates can approach 80%. Sixty-three percent of people complete their purchase offline following their search … read more »


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Top 10 Tips for Optimizing Your Conversion Funnel

No matter what business you’re in, converting prospects through the marketing funnel equals revenue. Whether you want customers to download, register or buy, you want your conversion rate to be the highest it can be — conversion equals the bottom … read more »


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Why Online Presentations Belong In Every Digital Content Strategy

Whether you are a professional video producer, marketer, salesperson, corporate trainer, or the head of HR, you likely feel the pressure to produce more video content. But, are your customers getting the message? Every day, you present your business to … read more »