Resource Library: Lead Generation

webcast

Think Spiderwebs, Not Funnels: A Modern Approach to SEO

Date: Apr 9, 2024 1:00 EDT (10:00PDT)

Speakers:
Ryan Brock, Chief Solution Officer, DemandJump


research_report

Customer Data Platforms: A Marketer’s Guide

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Read more »


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4 B2B Commerce Trends to Catapult You Ahead of the Competition

Date: Dec 7, 2023 1:00 EDT (10:00PDT)

Speakers:
Paul Do Forno, Managing Director, Commerce Practice, Deloitte Digital
Tracy Crevinston, Executive Director of Global Commerce, Cummins


whitepaper

Content matters: MarTech trends report

An exclusive survey of 1,500+ marketers across the globe and B2B/B2C industries, packed with content insights on content personalization, measuring content performance, and tying content to ROI. Find out what else your peers told us and why Robert Rose of … Read more »


research_report

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

B2B marketers have employed ABM for well over a decade, but the approach has gained momentum over the past few years and that growth is expected to continue. Read more »


webcast

How to Leverage First-Party Data for a Winning CRM Strategy

Date: Jun 1, 2023 1:00 EDT (10:00PDT)

Speakers:
Katie Intrater, Vice President of Business Development, AtData
Lars Helgeson, Founder and CEO, GreenRope


webcast

Maximize ROI and Lead Gen With This Virtual Events Marketing Formula

Date: May 16, 2023 1:00 EDT (10:00PDT)

Speakers:
Lisa Bennett, Executive Vice President of Marketing at Kaltura
Roi Kaufman, VP Growth, Kaltura


webcast

Take a Crawl, Walk, Run Approach to Multi-Channel ABM

Date: Jun 14, 2022 1:00 EDT (10:00PDT)

Speakers:
Shea Castle, Director, Customer Marketing, Terminus


webcast

Data-Driven Answers to Achieve Omnichannel Success

Date: May 24, 2022 1:00 EDT (10:00PDT)

Speakers:
Steve Zisk, Senior Product Marketing Manager, Redpoint Global
Aref Nohrudi, Principal Solution Consultant, Redpoint Global


whitepaper

Realising the power of virtual events for demand generation

Virtual & hybrid events have evolved rapidly to become a vital marketing channel, providing powerful features that make them both effective and measurable. Using the right event tech, marketers can control the brand, the audience experience and the attendee community … Read more »


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