Beyond Last Touch: Understanding Campaign Effectiveness
How do you measure digital advertising success? And how do you track and measure each digital channel to evaluate and optimize your digital advertising investments? As a marketer, we know that understanding what drives customers to take action is critical … read more
Uncovering Cross-Channel Value: Striking digital advertising gold
Date: May 15, 2013 1:00 EDT (10:00PDT)Speakers:
Tina Moffet, Customer Intelligence Analyst
Rob Cooley, CTO & Cofounder OptiMine Software
How to Generate Leads through the Social Web
Social media marketing offers endless opportunities for lead generation. Businesses are increasingly using social media to connect with their customers, avert crises and build reputation. Lead generation is a natural outgrowth of this activity. However, many marketers don’t know which … read more
5 Steps to Successful Call Tracking
Most marketers would agree they would rather hear the phones ringing. Why? Most landing pages convert only 2-10% of total visitors. While phone call conversion rates can approach 80%. Sixty-three percent of people complete their purchase offline following their search … read more
Top 10 Tips for Optimizing Your Conversion Funnel
No matter what business you’re in, converting prospects through the marketing funnel equals revenue. Whether you want customers to download, register or buy, you want your conversion rate to be the highest it can be — conversion equals the bottom … read more
Why Online Presentations Belong In Every Digital Content Strategy
Whether you are a professional video producer, marketer, salesperson, corporate trainer, or the head of HR, you likely feel the pressure to produce more video content. But, are your customers getting the message? Every day, you present your business to … read more
The 30 Greatest Lead Generation Tips, Tricks & Ideas
Generating leads is a marketer’s single most important objective. Yet, only 1 in 10 marketers say their lead generation efforts are highly efficient and effective. In this guide you will discover the 30 greatest lead generation lessons, so you can … read more
35 Free Pre-Designed Email Templates
These HTML templates come in seven packs, each catering to different marketing messages with five separate layouts: Lead Nurturing Email Letterhead Email Landing Page with Offer Blog Newsletter Digital Magazine Newsletter
Using Marketing Automation to Increase Your ROI on CRM
Technology can dramatically increase the productivity of sales and marketing. In this new age of high-tech, most organizations have gone beyond Rolodexes, paper lead sheets or Outlook address books and have adopted CRM systems. These systems provide excellent return, but … read more
Marketing Automation Checklist
Every marketing automation demo will be a little different. Regardless of the path the salesperson takes, make sure the system you select makes you consider the 6 topics in this checklist.
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