Resource Library: Lead Generation

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What is Marketing Automation?

This white paper reviews the basics of marketing automation. Download it to better understand what marketing automation is and how it can work for your business.


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4 Steps to Maximizing Customer Lifetime Value

Today’s marketers are continuing to overspend on acquisition and underspend on measuring and increasing customer lifetime value (CLTV). When you’re not focusing your efforts on maximizing CLTV, you’re missing out on the fastest and easiest path to growing revenue and … read more »


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Audience Development & Discoverability: Bringing SEO & Influencer Marketing Together

With the incredibly fast growth of the influencer marketing industry, many brands are turning to influential members of their target audience to help them develop their brand awareness. Combining SEO with Influencer Marketing enables you to ensure you are identifying … read more »


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5 Common Digital Marketing Mistakes (and How to Fix Them)

Date: May 24, 2016 1:00 EST (10:00PST)

Speakers:
Ahmad Aggour, Demand Gen Manager, Act-On Software


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The Enterprise Guide to Marketing Technology

Today’s marketers, armed with technology that tracks every move customers make, contribute more than ever to sales and the bottom line. With so many new marketing tehnologies emerging every day, how do you know which are essential to your rold? … read more »


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4 Ways B2B Marketers Can Boost Their Demand Gen Results

This white paper from SalesPredict highlights four specific areas of the demand generation process that are being improved by tapping into the hidden data trail that B2B buyers leave behind. Specific areas of demand generation programs addressed in the white … read more »


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Content Marketing That Drives Conversions

Date: Mar 10, 2016 1:00 EST (10:00PST)

Speakers:
Rachel Rosin, Web and Content Optimization Manager, Act-On Software
Travis Piepho, Founder and Partner, Prospectr Marketing


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The Predictive Power of Three: Discovery, Scoring and Enrichment in B2B Sales and Marketing

Three key elements in predictive analytics work in concert to drive superior results in demand and lead generation. Read this white paper from Leadspace to understand: How predictive analytics fills a crucial gap in the marketing stack What the key … read more »


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No Lead Untouched: How to Boost Lead Conversion

A recent study by Conversica revealed that B2B companies are spending 50% of their marketing and sales budgets generating leads that are never pursued. It’s a classic sales dilemma: how often do you reach out to a lead before moving … read more »


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10 Ways to Calm the Chaos of Content Marketing

The right message, in the right place, at the right time, to the right audience. Content marketing doesn’t have to be painful. Want to know more about ending the chaos of your organization’s content creation, management and measurement? Download this … read more »