Think Spiderwebs, Not Funnels: A Modern Approach to SEO
Date: Apr 9, 2024 1:00 EDT (10:00PDT)Speakers:
Ryan Brock,
Chief Solution Officer, DemandJump
Customer Data Platforms: A Marketer’s Guide
At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Read more »
4 B2B Commerce Trends to Catapult You Ahead of the Competition
Date: Dec 7, 2023 1:00 EDT (10:00PDT)Speakers:
Paul Do Forno,
Managing Director, Commerce Practice, Deloitte DigitalTracy Crevinston,
Executive Director of Global Commerce, Cummins
Content matters: MarTech trends report
An exclusive survey of 1,500+ marketers across the globe and B2B/B2C industries, packed with content insights on content personalization, measuring content performance, and tying content to ROI. Find out what else your peers told us and why Robert Rose of … Read more »
Enterprise Account-Based Marketing Platforms: A Marketer’s Guide
B2B marketers have employed ABM for well over a decade, but the approach has gained momentum over the past few years and that growth is expected to continue. Read more »
How to Leverage First-Party Data for a Winning CRM Strategy
Date: Jun 1, 2023 1:00 EDT (10:00PDT)Speakers:
Katie Intrater,
Vice President of Business Development, AtDataLars Helgeson,
Founder and CEO, GreenRope
Maximize ROI and Lead Gen With This Virtual Events Marketing Formula
Date: May 16, 2023 1:00 EDT (10:00PDT)Speakers:
Lisa Bennett,
Executive Vice President of Marketing at KalturaRoi Kaufman,
VP Growth, Kaltura
Take a Crawl, Walk, Run Approach to Multi-Channel ABM
Date: Jun 14, 2022 1:00 EDT (10:00PDT)Speakers:
Shea Castle,
Director, Customer Marketing, Terminus
Data-Driven Answers to Achieve Omnichannel Success
Date: May 24, 2022 1:00 EDT (10:00PDT)Speakers:
Steve Zisk,
Senior Product Marketing Manager, Redpoint GlobalAref Nohrudi, Principal Solution Consultant, Redpoint Global
Realising the power of virtual events for demand generation
Virtual & hybrid events have evolved rapidly to become a vital marketing channel, providing powerful features that make them both effective and measurable. Using the right event tech, marketers can control the brand, the audience experience and the attendee community … Read more »