Resource Library: Email Marketing

webcast

Beyond the Blast: Next-Level Email Strategy Requires Conversation Automation

Date: Jun 23, 2022 1:00 EDT (10:00PDT)

Speakers:
Amanda Venezia, Senior Marketing Programs Manager, Conversica
Kendra Matthews Head of Product Marketing, Conversica


whitepaper

Rethinking RFPs for ESPs

The RFP has been a vendor selection staple for more than 50 years but has lost effectiveness when selecting an ESP because enterprise brands aren’t answering key questions before they build the RFP: What are our main messaging needs, and … Read more »


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It’s Time to Ditch your ESP

Let’s face it: you’re frustrated with your email service provider. The good news is you’re in really good company. In this whitepaper, you’ll learn: Why enterprise marketers struggle to send personalized campaigns with their current ESP How MessageGears solves the … Read more »


webcast

8 Email Best Practices for 2022 to Drive Growth

Date: Apr 7, 2022 1:00 EDT (10:00PDT)

Speakers:
Jaina Mistry, Senior Email Marketing Manager, Litmus
Ruth Bolster, Product Marketing Manager, Salesforce
Rachel Boyles Senior Product Marketing Manager, Salesforce


webcast

A/B Testing is Dead, Long Live A/B Testing!

Date: Mar 3, 2022 1:00 EDT (10:00PDT)

Speakers:
Scott Brinker, Editor, chiefmartec.com
George Khachatryan, CEO, OfferFit


whitepaper

Why It Pays to Segment Your Audience

In this new eBook by Claritas, learn how the right segmentation strategy can lead to an accurate and scalable way to identify your best customers and prospects and deliver multichannel campaigns where and when it can be most influential in … Read more »


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The 4 Steps to a Successful Digital Transformation

Going digital is a concept for marketers that has been in progress for years now. From email to the growing presence of ecommerce and mobile usage, the growth of digital channels has been steady—and in some cases exponential. The pandemic … Read more »


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Personalization For Dummies

Adding a “personal touch” to marketing efforts is not a new concept. However, understanding what personalization actually means and how brands can incorporate it into their marketing strategies is a different story. With the introduction of more advanced technology and … Read more »


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MarTech’s Email Marketing Periodic Table

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. But it is also one of the most complex ways you can communicate with customers and prospects. Through different mail … Read more »


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From Chaos to Compliance: What Creative Marketing Teams Are Struggling With Today

Ziflow recently surveyed over 500 marketers to find out what their most pressing challenges were when it came to getting their creative projects completed. As they collected and analyzed the responses, the data was pretty clear; creative marketing teams are working on … Read more »


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