From First Date to True Love
From small businesses to enterprises, relationship marketing can help create meaningful connections with customers that lead to increased loyalty and more revenue. Yet 30% percent of consumers report receiving “creepy” personalization based on data they didn’t knowingly share. The key … Read more
The Chatbot Is Dead: It’s Time to Modernize Your Online Experience
Date: Dec 1, 2022 1:00 EDT (10:00PDT)Speakers:
David Greenberg,
Chief Marketing Officer, Conversica
The Business Value of Consent and Preferences
Third-party cookies are going away, making your consent & preferences strategy more important than ever. Regulations across the world, such as the CPRA & GDPR, also have stipulations particularly around opt-ins, consent, and digital marketing. With all of these changes, … Read more