Resource Library: Ebook

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How to Manage Large Retail PPC Campaigns: Best Practices to Solve Tactical and Organizational Challenges

Large retail organizations face unique challenges in conducting their search engine marketing programs, including managing thousands of products, SKUs and catalog pages in multiple sales environments. Effectively organizing retail PPC keywords, ad groups and campaigns is complex and frequently involves … read more »


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Search and Display: Capitalizing on the Retargeting Opportunity

This E-Book discusses the current state of online display advertising, including its growth, its synergies and relationship with PPC, and the new retargeting opportunities. Thanks to investments in new technologies, new ad formats and improved buying and selling processes, online … read more »


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E-Book: Building an Attribution Model That Works

The use of attribution modeling to improve PPC efficiency has quickly grown in both popularity and sophistication. Yet creating an accurate attribution model is still one of the most difficult parts of any agency’s or marketer’s job, whether you are … read more »


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E-Book: The Step-by-Step Guide to Creating Killer Facebook Ads

This E-Book delves into all of the aspects of ad creation and optimization on Facebook, as well as testing and ways to combat ad fatigue. If you’re like many search marketers, you’ve likely dipped your toe into the waters of … read more »


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E-Book: Using Remarketing to Drive Increased Display Ad Results

Web-based business owners have learned to live with the fact that most visitors leave without converting. Many visitors are comparison-shopping and visit several sites before converting. Others may leave because they find sites difficult to navigate. There’s a segment that … read more »


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E-Book: Best Practices in Facebook Marketing

With more than 500 million active users on Facebook, advertisers are salivating at the opportunity to reach targeted and engaged audiences through Facebook ads. But paid advertising on Facebook is still in its infancy. Few organizations have figured out how … read more »


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E-Book: Why Display Matters to Search Marketers

By Jeff Green, The Trade Desk Online advertising has matured to a point where there is an real opportunity for search marketers — by applying search expertise to display advertising. This E-Book explains the relationship between search advertising and display … read more »


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National Brands Survival Guide to Local Search: Proven Strategies to Capture the Local Opportunity

The convergence of technology and time-pressed consumers has spurred tremendous growth for local search and its multitude of applications. The Internet has become a critical research and shopping tool for many U.S. consumers, who now move comfortably and freely between … read more »