Resource Library: Webcasts Sidebar

webcast

The Evolving Role of the Marketing Technologist: Best Practices for Blending Marketing Art and Science

Date: Jun 9, 2015 1:00 EDT (10:00PDT)

Speakers:
Sunil Dodhia, Vice President, Technology, SapientNitro
Aaron Bolshaw, Group Manager of Database Marketing, Act-On Software


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Beyond Personalization: Using Data-Driven Marketing to Create Individualized Customer Experiences

Date: Jun 4, 2015 1:00 EDT (10:00PDT)

Speakers:
Gord Hotchkiss, Marketing Consultant and Author
Jenne Barbour, Head of Marketing Strategy, Teradata Marketing Applications


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What’s That Smell? Your R.O.T. Content

Date: Apr 23, 2015 1:00 EDT (10:00PDT)

Speakers:
Mike Corak, EVP, Strategy, Ethology
Anna Hrach, Senior Content Strategy Manager, Ethology


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Writing Ad Copy That Converts

Date: Apr 30, 2015 1:00 EDT (10:00PDT)

Speakers:
Ginny Marvin, Paid Media Reporter, Third Door Media
Frank Palmieri, Ad Creative Expert, Yahoo


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Click-to-Call Deep Dive: Best Practices from Search Experts

Date: Apr 16, 2015 1:00 EDT (10:00PDT)

Speakers:
Meredith Spitz, Manager, Search Marketing, DigitasLBi
Tedd Post, Search Manager, Spark SMG
Cody Kunning, Director of Search Engine Marketing, Marchex


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5 Trends in Marketing Resource Allocation that Will Transform Your Agency Pitch

Date: Feb 12, 2015 1:00 EDT (10:00PDT)

Speakers:
Troy O’Bryan, President, Response Capture
Linda West, Manager, Demand Generation, Act-On Software


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AdWords Success for 2015: Conversion Tips from Inside Experts

Date: Feb 24, 2015 1:00 EDT (10:00PDT)

Speakers:
Ginny Marvin, Paid Media Reporter, Third Door Media
Frederick Vallaeys, Co-founder, Optmyzr
McKay Allen, Director of Content and Communications, LogMyCalls


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Mobile Search & Click-to-Call: Turn Mobile Search Ads into Converted Calls – and New Business – in 2015

Date: Feb 5, 2015 1:00 EDT (10:00PDT)

Speakers:
Adarsh Nair, Senior Director, Product and Engineering, Marchex
Michael Boland, Chief Analyst and VP of Content, BIA/Kelsey
Brad Roberts, Vice President Digital Marketing, E-Commerce at Allconnect


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Energize Your Content Strategy with Buyer Personas & Buyer Journeys

Date: Dec 4, 2014 1:00 EDT (10:00PDT)

Speakers:
Bryan Eisenberg, Founder & CMO IdealSpot
Mason Bradbury, Revenue Enablement Manager, Conductor


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How To Maximize Local Search Traffic This Holiday Season

Date: Nov 13, 2014 1:00 EDT (10:00PDT)

Speakers:
Bill Connard, VP Local Search Solutions, Rio SEO
Kippie Friedkin, Online Marketing Manager, Lane Bryant