PPC Bid Management Guide
PPC bid management is one of the more complicated areas of PPC marketing, so many advertisers choose to automate the process using either the automated bidding option in Google AdWords or a third-party bid management solution. Each approach has it’s … read more
5 Challenges Agency Owners & SEO Managers Face Now
If you work in an agency or manage an SEO department, regular and ongoing changes to search engine algorithms pose logistical issues, not to mention some inevitable headaches in terms of website performance. Now that high-quality link building and quality … read more
How To Create a Data-Driven Dynasty
Many organizations struggle to tap into the full potential of their digital analytics investments. They invest in the right tools, but fail to make the organizational changes necessary to use those tools. In this Adobe white paper, How to Create … read more
Top 10 Ways to Improve Digital Experiences
In this report, Forrester Research gives you the tools and processes you need to act on digital customer experience improvements across touch points like websites, mobile phones, and tablets. Forrester recommends 10 tactics for evaluating digital touch points and determining … read more
Conversion Maximization Report: The Essential Workflow
In this just released report, digital marketing and eCommerce experts from eConsultancy aim to help marketers systematically gain a higher ROI through their conversion rate efforts by changing how they think about conversion and testing processes. It proposes a mental … read more
2012 B2B Marketing Benchmark Report
Experienced marketers know the importance of measuring marketing activities for planning future campaigns. Comparing results against industry benchmarks further clarifies the data for more informed decision making. This report provides current data to help marketers evaluate their results. If you … read more
Optimization for Remarkable ROI – Four Business Cases
Despite the ever-changing landscape of digital marketing, fundamentals remain the same — if you’re not analyzing visitor behavior (from first click, Facebook like, or mobile app download) you can’t improve the customer experience. This white paper illustrates through 4 case … read more
Effective Landing Page Optimization – Best Practices to Lift Conversion
The landing page is often the first thing customers see when they interact with your brand online. Whether it is a web page, Facebook app or mobile interstitial, landing pages exist to deliver relevant messaging that converts visitor traffic. If … read more
The 30 Greatest Lead Generation Tips, Tricks & Ideas
Generating leads is a marketer’s single most important objective. Yet, only 1 in 10 marketers say their lead generation efforts are highly efficient and effective. In this guide you will discover the 30 greatest lead generation lessons, so you can … read more
Website Redesign Planning & Progress Kit
Want to redesign your website? A redesign can be a huge success – or it could fail miserably. The best way to ensure success is to plan your exact route of attack. If you haven’t thought about your goals, strategized … read more
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