Resource Library: Web Analytics


Branding Measurement in Today’s Accountable World: A Tale of Two Marketers

“Branding Measurement in Today’s Accountable World: A Tale of Two Marketers” is a research study that explores the various challenges brand marketers face when it comes to quantifying marketing performance. The study, which is based on findings from a survey … read more »


Enterprise Web Analytics Platforms 2015: A Marketer’s Guide

Learn about the latest trends, opportunities and challenges facing the market for enterprise web analytics — particularly in light of the explosion in social media marketing and social analytics. read more »


12 Strategies for Improving Conversions

This white paper from SiteSpect explores 12 strategies for maximizing conversion rates by examining the elements that are either helping or hindering the customer experience. Once you thoroughly understand these strategies, you can use multivariate testing and site optimization to … read more »


Accelerate Your Career with Marketing Analytics You Can Use

Date: Mar 24, 2015 1:00 EDT (10:00PDT)

Stephen Archut, Product Marketing Manager, IBM Watson Analytics


Modern Marketing Essentials Guide: Data Management

Data is the fuel of all marketing activities. Customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. Without the right data—at the right time—as well as the most effective strategies in place to … read more »


Configuring Google Analytics Goals for Desktop, Tablet and Mobile

If you have Google Analytics connected to your website, great job! However, if you are only tracking Sessions and Pageviews, you are missing out on a lot of valuable information important to understanding the effectiveness of your website and its ability to … read more »

Content Marketing, Email Deliverability – and more — August webcasts at Digital Marketing Depot

Posted on

August is a time for some to relax and get ready for back-to-school. But at Digital Marketing Depot, we continue to bring you informative, educational content about digital marketing. Sit back, relax, and get some expert analysis that will help … read more »


Google’s New Universal Analytics, Now Out of Beta

Universal Analytics is the latest Google Analytics platform, designed for today’s multi-screen, multi-device world to track websites and mobile apps. It adds many new features to the current Classic Analytics, including tracking customers across multiple devices and browsers, custom dimensions … read more »


The Forrester Wave™: Data Management Platforms, Q3 2013

Download Forrester’s 70-criteria evaluation of the seven most significant providers of data management platform (DMP) — Adobe, Aggregate Knowledge, Blue Kai, CoreAudience, Knotice, nPario, and X Plus One — for marketers to consider. This Forrester WaveTM details their findings on … read more »


Choosing an Appropriate SEO Vendor for Large Agencies

As agencies look to provide SEO services in addition to their current offerings, developing a service from the ground up and managing it can be a daunting task. Low quality results could lead to unhappy clients. This white paper discusses … read more »