Resource Library: Web Analytics

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Harnessing the Power of Machine Learning: A How-To for CMOs

Machine learning is quickly becoming a major component in business intelligence and executive-level decision-making. This is unfolding right now, as companies such as GE and Salesforce continue to acquire AI startups and deepen their own organizational fluency in this technology. … read more »


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Google Analytics 360 & the Move to Enterprise Analytics

Date: May 2, 2017 1:00 EST (10:00PST)

Speakers:
Paul Pellman, Director, Google Analytics 360 Suite
David Booth, Senior Partner and Co-Founder, Cardinal Path


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The BI Wish List: 5 Hottest Trends in Advanced Analytics

Date: Apr 27, 2017 1:00 EST (10:00PST)

Speakers:
Lee Isensee, Marketing Data Expert
Bill Blais, Senior Data & Analytics Architect, Tallan


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Aberdeen Group Research: Website Performance Management

This insightful research conducted by Aberdeen Group dives into the true cost of website performance, and shows how leading organizations are able to boost their sites to eliminate delays, increase visitors, and improve overall revenue. This research into performance management … read more »


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The Forrester Wave™: Customer Analytics Solutions, Q1 2016

In Forrester’s 33-criteria evaluation of customer analytics vendors, they identified the 11 most significant software providers in this category – Adobe, AgilOne, Alteryx, Angoss, FICO, IBM, Manthan, Pitney Bowes, SAP, SAS, and Teradata – and researched, analyzed and scored them. … read more »


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B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide

B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide New! Marketing Land’s publication of the “B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide” examines the market for predictive marketing analytics platforms and the considerations involved in implementation. The 35-page report reviews … read more »


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4 Ways B2B Marketers Can Boost Their Demand Gen Results

This white paper from SalesPredict highlights four specific areas of the demand generation process that are being improved by tapping into the hidden data trail that B2B buyers leave behind. Specific areas of demand generation programs addressed in the white … read more »


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Setting Up Google Analytics Enhanced Ecommerce Using Google Tag Manager: A Step by Step Guide

With Google Analytics’ (GA) Enhanced Ecommerce you can track more granular consumer data than ever before. Utilizing Google Tag Manager (GTM) helps simplify the process of deploying tracking code from promotion through to purchase, to ensure you gather key insights … read more »


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Branding Measurement in Today’s Accountable World: A Tale of Two Marketers

“Branding Measurement in Today’s Accountable World: A Tale of Two Marketers” is a research study that explores the various challenges brand marketers face when it comes to quantifying marketing performance. The study, which is based on findings from a survey … read more »


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Enterprise Web Analytics Platforms 2015: A Marketer’s Guide

Learn about the latest trends, opportunities and challenges facing the market for enterprise web analytics — particularly in light of the explosion in social media marketing and social analytics. read more »