Resource Library: Web Analytics

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Configuring Google Analytics Goals for Desktop, Tablet and Mobile

If you have Google Analytics connected to your website, great job! However, if you are only tracking Sessions and Pageviews, you are missing out on a lot of valuable information important to understanding the effectiveness of your website and its ability to … read more »


Content Marketing, Email Deliverability – and more — August webcasts at Digital Marketing Depot

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August is a time for some to relax and get ready for back-to-school. But at Digital Marketing Depot, we continue to bring you informative, educational content about digital marketing. Sit back, relax, and get some expert analysis that will help … read more »


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Enterprise Digital Analytics Platforms 2014: A Marketer’s Guide

New! Enterprise Digital Analytics Platforms 2014: A Marketer’s Guide   Market Intelligence Report Advisory Editor: Jim Sterne, Founding President and Chairman, Digital Analytics Association, and Founder, and President, Target Marketing Researcher/Writer: Brian Kelly, Principal, Candlewood Creative Editors: Karen Burka, Senior Research Consultant; … read more »


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Google’s New Universal Analytics, Now Out of Beta

Universal Analytics is the latest Google Analytics platform, designed for today’s multi-screen, multi-device world to track websites and mobile apps. It adds many new features to the current Classic Analytics, including tracking customers across multiple devices and browsers, custom dimensions … read more »


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The Forrester Wave™: Data Management Platforms, Q3 2013

Download Forrester’s 70-criteria evaluation of the seven most significant providers of data management platform (DMP) — Adobe, Aggregate Knowledge, Blue Kai, CoreAudience, Knotice, nPario, and X Plus One — for marketers to consider. This Forrester WaveTM details their findings on … read more »


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Choosing an Appropriate SEO Vendor for Large Agencies

As agencies look to provide SEO services in addition to their current offerings, developing a service from the ground up and managing it can be a daunting task. Low quality results could lead to unhappy clients. This white paper discusses … read more »


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PPC Bid Management Guide

PPC bid management is one of the more complicated areas of PPC marketing, so many advertisers choose to automate the process using either the automated bidding option in Google AdWords or a third-party bid management solution. Each approach has it’s … read more »


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5 Challenges Agency Owners & SEO Managers Face Now

If you work in an agency or manage an SEO department, regular and ongoing changes to search engine algorithms pose logistical issues, not to mention some inevitable headaches in terms of website performance. Now that high-quality link building and quality … read more »


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How To Create a Data-Driven Dynasty

Many organizations struggle to tap into the full potential of their digital analytics investments. They invest in the right tools, but fail to make the organizational changes necessary to use those tools. In this Adobe white paper, How to Create … read more »


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Conversion Maximization Report: The Essential Workflow

In this just released report, digital marketing and eCommerce experts from eConsultancy aim to help marketers systematically gain a higher ROI through their conversion rate efforts by changing how they think about conversion and testing processes. It proposes a mental … read more »