The Essential Guide to Choosing a Web Analytics and Online Marketing Solution
Today’s web analytics technologies are far superior to the relatively crude clickstream data capture of 10 years ago. Selecting a web analytics and online marketing solution is a high-stakes decision that can shape your company’s fortunes for years to come. … read more
Enterprise Web Analytics Tools in the Facebook Era
Learn about the latest trends, opportunities and challenges facing the market for enterprise web analytics — particularly in light of the explosion in social media marketing and social analytics. read more
IP Targets Customers Without Invading Privacy
As the privacy battles continue, advertisers and marketers are going to have to find innovative methods for targeting their marketing messages at the right consumer audience. This whitepaper looks at the issues of tracking, cookies and behavioral targeting; It then … read more
Web Analytics: Easy or Hard?
Webcast date: Sep 29, 2009Speakers:
Jim Sterne, Chairman, Web Analytics Association
Stay Connected & Informed