Resource Library: Social Analytics

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Top 5 Questions When Choosing Your Online Review Platform

How to ask the right questions, chase perfection and eliminate risk when choosing an online review platform. Find out the essential questions you should be asking when looking for the perfect online review platform with our free eGuide. We’ve covered … read more »


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A Guide to Evaluating Enterprise Social Relationship Platforms

For companies marketing with social media, it’s becoming impractical to manage it without a social relationship platform (SRP). A centralized platform can serve the publishing and data needs of numerous stakeholders in separate departments. SRPs allow for all departments and … read more »


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Google Seller Ratings – What You Need to Know

Google Seller Ratings are a proven and easy way of increasing traffic to your site and thus multiplying sales. Google aggregates reviews from a variety of third party shopping review sites, as well as Google Checkout. They then create an … read more »


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Inside Twitter: An In-Depth Look Inside the Twitter World

Over the past few years, Twitter’s growth has been explosive. With 255 million active users each month, and 500 million tweets sent each day, Twitter has become one of the most ubiquitous social media platforms in the world. While Twitter’s … read more »


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8 Ways to Build Your Brand Using Social Media

Social media has changed the way our entire world works. Everyone has an equal voice and immediate access to vast networks of friends and followers. Customers are vocal, sometimes passionate, with their likes and dislikes about the brands, products and … read more »


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Enterprise Social Media Management Software 2014: A Marketer’s Guide

Find out more about the explosion in social media management software, plus the latest trends, opportunities and challenges in social media management. read more »


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Enabling The Business with Social Relationship Platforms

The role of the IT leader is changing. CIOs must shift their focus from “keeping the lights on” to enabling the organizational growth through new technology and improved processes. With social media efforts taking an increasingly important role in the … read more »


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The Definitive Guide to #Hashtag Campaigns

How to Expand Your Digital Marketing Reach Recently, Facebook released a series of changes to its algorithm, which determines what content is displayed to users. The result is the reach of page posts is as low as 2% for large … read more »


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Social Media in Technology: A Unified Strategy for Success

Leading companies, such as IBM, know that when different departments across the organization use social media to listen to their audiences and peers, they get stronger insights into their customers, competitors, industry, and communities. Download this White Paper to find … read more »


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Turning Insight Into Action: The Journey to Social Media Intelligence

The amount of data produced on social media is staggering – and so is the potential business value for enterprises that know what to do with it. Your customers are pulling back the curtains to reveal their desires and dislikes, … read more »