Resource Library: Social Analytics


The Evolution of Influencer Marketing

No matter what industry or vertical an organization may be in, it is imperative to gain a secure hold on how people and consumers are receiving company messaging and product information. Today’s digital marketer knows the one-to-many, brand-consumer dynamic has … read more »


The Forrester Wave™: Social Risk And Compliance Solutions

Social media is a tremendous resource to help grow and engage your customers, but to do so in a controlled manner, you’ll need to mitigate risk and regulatory challenges. Forrester Research, Inc. evaluated 10 companies across 22 criteria, including the … read more »


Out of the Dark Ages: The Rise of Social Media Sentiment Analysis

As social media continues to prove itself as an unbiased and convenient forum for individuals to express their emotions, sentiment analysis is the key to understanding how various demographics feel about a certain product, brand, or experience. This white paper … read more »


The Definitive Guide to Twitter Marketing

With social media and digital marketers in mind, Union Metrics has compiled their favorite best practices for creating a Twitter strategy and measuring impact on the platform. Whether you’re just getting started or a seasoned pro, this ebook is for you. … read more »


Modern Marketing Essential Guide to Social Marketing

Social media has evolved. And marketing, finally is catching up. From super-sensitive sentiment detection to data-driven channel charges, the technology is here to actually use social engagements in repeatable, business-building ways. Get Oracle’s Modern Marketing Essential Guide to Social Marketing to … read more »


Enterprise Social Media Management Software 2015: A Marketer’s Guide

Find out more about the explosion in social media management software, plus the latest trends, opportunities and challenges in social media management. read more »


7 Steps to Unlock Your Social Data Through Customer Enagagment

Your audience is your biggest business asset. Today, brands deal with an empowered audience — engaged in real-time social and mobile conversations across many digital platforms. They are in the driver’s seat, shaping business roadmaps and influencing purchases. For these … read more »


Modern Marketing Essentials Guide: Data Management

Data is the fuel of all marketing activities. Customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. Without the right data—at the right time—as well as the most effective strategies in place to … read more »


Google Seller Ratings – What You Need to Know

Google Seller Ratings are a proven and easy way of increasing traffic to your site and thus multiplying sales. Google aggregates reviews from a variety of third party shopping review sites, as well as Google Checkout. They then create an … read more »


Top 5 Questions When Choosing Your Online Review Platform

How to ask the right questions, chase perfection and eliminate risk when choosing an online review platform. Find out the essential questions you should be asking when looking for the perfect online review platform with our free eGuide. We’ve covered … read more »