The Marketer’s Guide to Driving ROI From Facebook Advertising
By now you know Facebook presents marketers with a vast and truly global advertising opportunity. As Facebook becomes more entrenched in people’s lives, marketers increasingly seek to engage with Facebook users through ads, fan pages, news feeds, applications, and events. … read more
How To Create a Data-Driven Dynasty
Many organizations struggle to tap into the full potential of their digital analytics investments. They invest in the right tools, but fail to make the organizational changes necessary to use those tools. In this Adobe white paper, How to Create … read more
Top 10 Ways to Improve Digital Experiences
In this report, Forrester Research gives you the tools and processes you need to act on digital customer experience improvements across touch points like websites, mobile phones, and tablets. Forrester recommends 10 tactics for evaluating digital touch points and determining … read more
How to Generate Leads through the Social Web
Social media marketing offers endless opportunities for lead generation. Businesses are increasingly using social media to connect with their customers, avert crises and build reputation. Lead generation is a natural outgrowth of this activity. However, many marketers don’t know which … read more
Marketing in Social Streams
For most brands, reaching customers in social and mobile is a strategic priority. Brand marketers need to ask themselves how to transition social and mobile consumers from product discovery to exploration, and on to the path to purchase. The key … read more
2012 B2B Marketing Benchmark Report
Experienced marketers know the importance of measuring marketing activities for planning future campaigns. Comparing results against industry benchmarks further clarifies the data for more informed decision making. This report provides current data to help marketers evaluate their results. If you … read more
From Data to Action – Using Social Media Metrics to Build Your Plan
Whether you’re creating, editing, or auditing your social media plan, chances are you’re asking yourself whether you’re tracking the right metrics. Marketers working with social media, often hear the phrase “content is king”. But, when it comes to social media … read more
Optimization for Remarkable ROI – Four Business Cases
Despite the ever-changing landscape of digital marketing, fundamentals remain the same — if you’re not analyzing visitor behavior (from first click, Facebook like, or mobile app download) you can’t improve the customer experience. This white paper illustrates through 4 case … read more
Turn Social Intelligence Into Smart Crisis Prevention
In less than a decade crisis management has changed. In 2003, a crisis happened when the press got wind of something that reflected poorly on your company. It lived in headlines, sound bites and the odd blog or two. It … read more
21 Social Media Updates & Advancements to Inspire Your 2013 Strategy
Although Twitter and LinkedIn ended their relationship, they both worked to make segmentation easier. Meanwhile, Facebook bought Instagram and took strides towards making global marketing easier. Now it’s time to integrate these updates swiftly into your marketing strategy. Now that … read more
Stay Connected & Informed