Resource Library: Social Analytics


Enterprise Social Media Management Software: A Marketer’s Guide

Find out more about the explosion in social media management software, plus the latest trends, opportunities and challenges in social media management. read more »


4 Ways B2B Marketers Can Boost Their Demand Gen Results

This white paper from SalesPredict highlights four specific areas of the demand generation process that are being improved by tapping into the hidden data trail that B2B buyers leave behind. Specific areas of demand generation programs addressed in the white … read more »


The Forrester Wave™: Social Risk And Compliance Solutions

Social media is a tremendous resource to help grow and engage your customers, but to do so in a controlled manner, you’ll need to mitigate risk and regulatory challenges. Forrester Research, Inc. evaluated 10 companies across 22 criteria, including the … read more »


The Smart Social Report: Volume One

If any of these questions have come up in recent strategy sessions, “The Smart Social Report, Volume 1” can provide clarity. Spredfast evaluated fifty leading brands across ten different verticals, eight social networks, and thousands of pieces of social content … read more »


The Golden State Warriors: Leading on the Court and in Social Media

From draft selections, to free agent signings, to coaching hires — the Golden State Warriors seem to make all the right moves. But they excel at much more than just winning games. Their social media team has built a social … read more »


The New Normal: Audience Marketing in the Age of You

One of the top priorities for CMOs today is to define a personalized customer experience when technology and connectivity combined have placed brand relationships in the hands of consumers, a phenomenon that Interbrand, the leading brand consultancy, has termed ‘the … read more »


The Evolution of Influencer Marketing

No matter what industry or vertical an organization may be in, it is imperative to gain a secure hold on how people and consumers are receiving company messaging and product information. Today’s digital marketer knows the one-to-many, brand-consumer dynamic has … read more »


Out of the Dark Ages: The Rise of Social Media Sentiment Analysis

As social media continues to prove itself as an unbiased and convenient forum for individuals to express their emotions, sentiment analysis is the key to understanding how various demographics feel about a certain product, brand, or experience. This white paper … read more »


The Definitive Guide to Twitter Marketing

With social media and digital marketers in mind, Union Metrics has compiled their favorite best practices for creating a Twitter strategy and measuring impact on the platform. Whether you’re just getting started or a seasoned pro, this ebook is for you. … read more »


7 Steps to Unlock Your Social Data Through Customer Enagagment

Your audience is your biggest business asset. Today, brands deal with an empowered audience — engaged in real-time social and mobile conversations across many digital platforms. They are in the driver’s seat, shaping business roadmaps and influencing purchases. For these … read more »