PPC Bid Management Guide
PPC bid management is one of the more complicated areas of PPC marketing, so many advertisers choose to automate the process using either the automated bidding option in Google AdWords or a third-party bid management solution. Each approach has it’s … read more
Gartner: A Marketing Analytics Framework for CMOs
In order to drive effectiveness and improve efficiency, CMOs require analytical insights to make and execute marketing decisions. In Gartner’s report: A Marketing Analytics Framework for CMOs, you’ll review: – Nine measurements your CMO needs to understand – How to … read more
2012 B2B Marketing Benchmark Report
Experienced marketers know the importance of measuring marketing activities for planning future campaigns. Comparing results against industry benchmarks further clarifies the data for more informed decision making. This report provides current data to help marketers evaluate their results. If you … read more
From Data to Action – Using Social Media Metrics to Build Your Plan
Whether you’re creating, editing, or auditing your social media plan, chances are you’re asking yourself whether you’re tracking the right metrics. Marketers working with social media, often hear the phrase “content is king”. But, when it comes to social media … read more
Optimization for Remarkable ROI – Four Business Cases
Despite the ever-changing landscape of digital marketing, fundamentals remain the same — if you’re not analyzing visitor behavior (from first click, Facebook like, or mobile app download) you can’t improve the customer experience. This white paper illustrates through 4 case … read more
E-Book: Building an Attribution Model That Works
The use of attribution modeling to improve PPC efficiency has quickly grown in both popularity and sophistication. Yet creating an accurate attribution model is still one of the most difficult parts of any agency’s or marketer’s job, whether you are … read more
Comparing 3 Conversion Tracking Processes: Selecting the Right Conversion Tracking Methodology
Experienced online marketers know that you can’t measure what you can’t track. And with campaigns that extend across Bing, Google, and other publishers, it’s essential to be able to integrate, track, and optimize various conversion metrics to meet strategic and … read more
Enterprise Web Analytics Tools: The Marketer’s Guide
Learn about the latest trends, opportunities and challenges facing the market for enterprise web analytics — particularly in light of the explosion in social media marketing and social analytics. read more
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