Resource Library: Featured

webcast

The BI Wish List: 5 Hottest Trends in Advanced Analytics

Date: Apr 27, 2017 1:00 EST (10:00PST)

Speakers:
Lee Isensee, Marketing Data Expert
Bill Blais, Senior Data & Analytics Architect, Tallan


whitepaper

AI: The Next Generation of Marketing

AI is poised to elevate the power of marketers’ data capabilities and enable powerful contextual marketing programs. Yet as this new category emerges, AI-driven marketing is not well understood by marketers today, and organizations who don’t set the stage for … read more »


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Relevant Reach

Today, digital marketers believe they have to choose between scale and precision targeting. Oracle Data Cloud offers the proof that supports they don’t have to. The more relevant the audience, the stronger the campaign performance will be. While we found … read more »


whitepaper

Predict Customer Behavior With Intent Data

Inside this white paper from [24]7: Understand the difference between customer behavior patterns and practical intent data Personalize the buying experience by predicting customer behavior in the moment How you can use intent data to increase conversion rates and speed, … read more »


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The Digital Marketer’s Guide to AI-Powered CRO

Conversion rate optimization (CRO) is a data driven methodology to help your business improve key metrics and grow. Whether you’re a seasoned pro or just starting to learn about CRO, this white paper will help you understand how it can … read more »


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The Click-to-Call Playbook for Display Advertising

Consumers today view display ads on their smartphones. And when they convert, they call. Marketers must optimize ad placement, better target consumers, and increase conversion rates from display.  Get this guide from DialogTech to get started.


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Data for Retailers

Savvy retailer marketers know that a data-first strategy is key to ensuring ROI on local campaigns. Gathering insights such as who your consumers are, how they found you, when they’re likely to visit your store, and the products they’re interested … read more »


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The Facebook Playbook for Call Conversions

Facebook has gone mobile. And thanks to smartphones and click-to-call, Facebook ads will help drive 12 billion call conversions in 2016. This playbook explains the attribution and optimization strategies marketers should follow to drive the most conversions and customers from … read more »


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Google AdWords and the Conversion Blind Spot

Countless marketers and business owners swear by Google’s marketing tools. But, those who neglect call tracking are missing a major part of the picture. In this guide, CallTrackingMetrics explains why call tracking matters, and how it can work together with Google’s popular … read more »


research_report

Enterprise SEO Platforms: A Marketer’s Guide

Updated Seventh Edition! Market Intelligence Report: Enterprise SEO Platforms: A Marketer’s Guide Consulting Editors: Eric Enge, CEO, Stone Temple Consulting Marshall Simmonds, Founder, Define Media Group Research/Writers: Marji McClure Karen Burka, Senior Research Consultant, Third Door Media Editors: Claire Schoen, Content … read more »