Resource Library: Featured

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Audience Development & Discoverability: Bringing SEO & Influencer Marketing Together

With the incredibly fast growth of the influencer marketing industry, many brands are turning to influential members of their target audience to help them develop their brand awareness. Combining SEO with Influencer Marketing enables you to ensure you are identifying … read more »


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B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide

B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide New! Marketing Land’s publication of the “B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide” examines the market for predictive marketing analytics platforms and the considerations involved in implementation. The 35-page report reviews … read more »


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Use Digital Personalization to Enrich the Customer Experience

Savvy customers expect companies to remember them and their preferences. While many companies put a large emphasis on customer experience, many don’t recognize and measure how personalization can positively impact the customer experience. IT leaders responsible for supporting customer experience … read more »


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4 Ways B2B Marketers Can Boost Their Demand Gen Results

This white paper from SalesPredict highlights four specific areas of the demand generation process that are being improved by tapping into the hidden data trail that B2B buyers leave behind. Specific areas of demand generation programs addressed in the white … read more »


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Guide to Customer Journey Mapping

A customer journey map illustrates how your customer gets from having a need to buying your product by documenting their tangible interactions with your brand, as well as their intangible thoughts and feelings. Drawing these maps helps you understand how … read more »


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Your 2016 Mobile Marketing Playbook

In this playbook from CallRail you’ll learn how to track the full ROI of your mobile marketing and click-to-call campaigns using simple actionable strategies. The playbook reviews the data backed reasons why you should be implementing mobile marketing campaigns, implementation … read more »


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The Marketing Automation Success Kit

With results like these, it’s no wonder that marketing automation has now amassed widespread interest across industries — in fact, 79% of top-performing companies have been using marketing automation for more than two years. (Gleanster) So how do you join … read more »


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The Predictive Power of Three: Discovery, Scoring and Enrichment in B2B Sales and Marketing

Three key elements in predictive analytics work in concert to drive superior results in demand and lead generation. Read this white paper from Leadspace to understand: How predictive analytics fills a crucial gap in the marketing stack What the key … read more »


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Setting Up Google Analytics Enhanced Ecommerce Using Google Tag Manager: A Step by Step Guide

With Google Analytics’ (GA) Enhanced Ecommerce you can track more granular consumer data than ever before. Utilizing Google Tag Manager (GTM) helps simplify the process of deploying tracking code from promotion through to purchase, to ensure you gather key insights … read more »


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Enterprise SEO Platforms: A Marketer’s Guide

Updated Sixth Edition! Market Intelligence Report: Enterprise SEO Platforms: A Marketer’s Guide Consulting Editors: Marshall Simmonds, Founder, Define Media Group Eric Enge, President, Stone Temple Consulting Research Writer: Brian Kelly, Principal, Candlewood Creative Editors: Claire Schoen, VP Marketing Services, Third … read more »