Resource Library: Featured


U.S. Retail Online Holiday Shopping Recap Report 2014

Retailers once again captured the attention of holiday shoppers online with sales growing year­ over­ year on key shopping days and throughout the holiday season. Mobile continued its strong growth resulting in record­breaking mobile traffic and sales. Delivered by IBM … read more »


Accelerate Your Career with Marketing Analytics You Can Use

Date: Mar 24, 2015 1:00 EDT (10:00PDT)

Stephen Archut, Product Marketing Manager, IBM Watson Analytics


Modern Marketing Essentials Guide: Data Management

Data is the fuel of all marketing activities. Customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. Without the right data—at the right time—as well as the most effective strategies in place to … read more »


Data Management Platforms Demystified

Learn how DMPs can help you achieve unprecedented audience targeting precision and scale across all marketing programs. This white paper delivers an in-depth overview of DMPs and provides actionable, useful information for marketers and agencies hoping to implement a DMP to improve program … read more »


Calls are the New Clicks

How B2B marketers can tap into the power of the phone Calls drive 10x more sales than clicks. But 60% of marketers don’t know what drives calls. It’s time for Marketers to start thinking about conversions and ROI in terms … read more »


Digital Analytics: Opening the Gates to Customer Engagement

Engaging and delighting customers is the goal of every digital marketer. But with so many digital and traditional marketing touch points now lining the conversion path, that goal can seem difficult and out of reach. Digital analytics can help turn … read more »


Enterprise Digital Analytics Platforms 2014: A Marketer’s Guide

New! Enterprise Digital Analytics Platforms 2014: A Marketer’s Guide   Market Intelligence Report Advisory Editor: Jim Sterne, Founding President and Chairman, Digital Analytics Association, and Founder, and President, Target Marketing Researcher/Writer: Brian Kelly, Principal, Candlewood Creative Editors: Karen Burka, Senior Research Consultant; … read more »


A Guide to Evaluating Enterprise Social Relationship Platforms

For companies marketing with social media, it’s becoming impractical to manage it without a social relationship platform (SRP). A centralized platform can serve the publishing and data needs of numerous stakeholders in separate departments. SRPs allow for all departments and … read more »


Rising Above Big Data

For most retailers, data collected from different platforms, at different times, and for different purposes is trapped in silos, largely untapped. Sales, marketing and customer service don’t or can’t share information with each other, because they have different processes and … read more »


Gartner: A Marketing Analytics Framework for CMOs

In order to drive effectiveness and improve efficiency, CMOs require analytical insights to make and execute marketing decisions. In Gartner’s report: A Marketing Analytics Framework for CMOs, you’ll review: – Nine measurements your CMO needs to understand – How to … read more »