A great deal of marketing revolves around a question that is not always asked out loud but is at the heart of many marketing campaign decisions: “Who is worth an investment of resources?” Marketing budgets are finite. The bandwidth of … read more »
Google is now the main storefront for every business. From awareness, to consideration, to conversion, and finally advocacy — learn how large brands can take advantage of their many locations on Google to drive more offline sales.
Read this Forrester report to learn how digital intelligence can help you combine insights from existing, new and emerging channels to drive timely, customer-obsessed decision-making. Get an up-close look at the disruptive nature of digital intelligence technology and find out … read more »
Ordinary analytics tools can’t keep up with today’s digital, multichannel and demanding customers. This guide highlights three major challenges associated with traditional analytics and how innovative strategies combined with IBM’s Customer Experience Analytics solution can solve them.
Marketing technology is telling us more about who our customers are, how they shop and how they view our brands than ever before. Yet, the reality is the data exisits, disconnected, in silos. Marketing leaders want to take advantage of … read more »
This report from Hypatia Research unveils the strategic and technological approaches organizations are taking to enrich multi-channel customer journeys. Leveraging multi-channel customer analytics and insights to enrich customer journey design has the potential to: Optimize omni-channel customer interactions and engagement … read more »
In Forrester’s 33-criteria evaluation of customer analytics vendors, they identified the 11 most significant software providers in this category – Adobe, AgilOne, Alteryx, Angoss, FICO, IBM, Manthan, Pitney Bowes, SAP, SAS, and Teradata – and researched, analyzed and scored them. … read more »
A new Harvard Business Review report shows that using data to improve the customer experience is a key part of creating a competitive advantage in today’s market. HBR’s interviews with executives, academics and analysts showed that: Companies that use multiple … read more »
With so much customer data available today, effective measurement is on the minds of many marketers. Google recently asked Forrester Consulting to survey 150 marketing, analytics and IT executives about the measurement challenges they face. The results showed that: Only … read more »
Top-performing enterprise marketers are 5x more likely to use data-driven attribution. Meanwhile, more than half of all marketers still focus on the last click. Which kind of marketer do you want to be? Read our Definitive Guide to Data-Driven Attribution … read more »