Resource Library: Featured

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4 Ways B2B Marketers Can Boost Their Demand Gen Results

This white paper from SalesPredict highlights four specific areas of the demand generation process that are being improved by tapping into the hidden data trail that B2B buyers leave behind. Specific areas of demand generation programs addressed in the white … read more »


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Guide to Customer Journey Mapping

A customer journey map illustrates how your customer gets from having a need to buying your product by documenting their tangible interactions with your brand, as well as their intangible thoughts and feelings. Drawing these maps helps you understand how … read more »


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Your 2016 Mobile Marketing Playbook

In this playbook from CallRail you’ll learn how to track the full ROI of your mobile marketing and click-to-call campaigns using simple actionable strategies. The playbook reviews the data backed reasons why you should be implementing mobile marketing campaigns, implementation … read more »


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The Marketing Automation Success Kit

With results like these, it’s no wonder that marketing automation has now amassed widespread interest across industries — in fact, 79% of top-performing companies have been using marketing automation for more than two years. (Gleanster) So how do you join … read more »


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The Predictive Power of Three: Discovery, Scoring and Enrichment in B2B Sales and Marketing

Three key elements in predictive analytics work in concert to drive superior results in demand and lead generation. Read this white paper from Leadspace to understand: How predictive analytics fills a crucial gap in the marketing stack What the key … read more »


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Setting Up Google Analytics Enhanced Ecommerce Using Google Tag Manager: A Step by Step Guide

With Google Analytics’ (GA) Enhanced Ecommerce you can track more granular consumer data than ever before. Utilizing Google Tag Manager (GTM) helps simplify the process of deploying tracking code from promotion through to purchase, to ensure you gather key insights … read more »


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Enterprise SEO Platforms: A Marketer’s Guide

Updated Sixth Edition! Market Intelligence Report: Enterprise SEO Platforms: A Marketer’s Guide Consulting Editors: Marshall Simmonds, Founder, Define Media Group Eric Enge, President, Stone Temple Consulting Research Writer: Brian Kelly, Principal, Candlewood Creative Editors: Claire Schoen, VP Marketing Services, Third … read more »


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Self-Assessment and Guide – Data Analytics

Arke University, or ArkeU, is a complete training program that covers the major technologies for both marketing and technologists alike with the option to complete the courses online or in-person through live, instructor-led training. ArkeU was created for both individual … read more »


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Branding Measurement in Today’s Accountable World: A Tale of Two Marketers

“Branding Measurement in Today’s Accountable World: A Tale of Two Marketers” is a research study that explores the various challenges brand marketers face when it comes to quantifying marketing performance. The study, which is based on findings from a survey … read more »


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Five Reasons for Sales to Embrace The Power of Analytics

Even as businesses find new ways to create and track customer data, too many sales teams still can’t put that data to work. But smart organizations are realizing that data is their biggest competitive advantage, and analytics is how they … read more »