Resource Library: Featured


Self-Assessment and Guide – Data Analytics

Arke University, or ArkeU, is a complete training program that covers the major technologies for both marketing and technologists alike with the option to complete the courses online or in-person through live, instructor-led training. ArkeU was created for both individual … read more »


Data Management Platforms Demystified

Learn how DMPs can help you achieve unprecedented audience targeting precision and scale across all marketing programs. This white paper delivers an in-depth overview of DMPs and provides actionable, useful information for marketers and agencies hoping to implement a DMP to improve program … read more »


Branding Measurement in Today’s Accountable World: A Tale of Two Marketers

“Branding Measurement in Today’s Accountable World: A Tale of Two Marketers” is a research study that explores the various challenges brand marketers face when it comes to quantifying marketing performance. The study, which is based on findings from a survey … read more »


Five Reasons for Sales to Embrace The Power of Analytics

Even as businesses find new ways to create and track customer data, too many sales teams still can’t put that data to work. But smart organizations are realizing that data is their biggest competitive advantage, and analytics is how they … read more »


Enterprise Web Analytics Platforms 2015: A Marketer’s Guide

Learn about the latest trends, opportunities and challenges facing the market for enterprise web analytics — particularly in light of the explosion in social media marketing and social analytics. read more »


Learn what mobile users think of you

According to Gartner, in 2016 mobile apps will surpass websites as the primary way customers engage with brands. Given the rise of the mobile app economy, it’s more important than ever to learn what mobile users think of your mobile … read more »


7 Steps to Unlock Your Social Data Through Customer Enagagment

Your audience is your biggest business asset. Today, brands deal with an empowered audience — engaged in real-time social and mobile conversations across many digital platforms. They are in the driver’s seat, shaping business roadmaps and influencing purchases. For these … read more »


U.S. Retail Online Holiday Shopping Recap Report 2014

Retailers once again captured the attention of holiday shoppers online with sales growing year­ over­ year on key shopping days and throughout the holiday season. Mobile continued its strong growth resulting in record­breaking mobile traffic and sales. Delivered by IBM … read more »


Accelerate Your Career with Marketing Analytics You Can Use

Date: Mar 24, 2015 1:00 EDT (10:00PDT)

Stephen Archut, Product Marketing Manager, IBM Watson Analytics


Modern Marketing Essentials Guide: Data Management

Data is the fuel of all marketing activities. Customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. Without the right data—at the right time—as well as the most effective strategies in place to … read more »