Resource Library: Call Analytics

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The Authoritative Guide to Call Tracking and Local SEO

Call tracking and it’s impact on SEO is a hotly debated topic. Some say call tracking numbers will hurt SEO and others say this isn’t accurate. This comprehensive, 30-page white paper from LogMyCalls summarizes the arguments from both sides, and … read more »


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45 Cool Analytics We Can Extract From Phone Calls

Call tracking has been around for a long time. It tracks which ads, campaigns, and keywords generate phone calls and which don’t. But…call tracking isn’t enough. That’s why LogMyCalls created Conversation Analytics. It uses speech recognition technology and thousands of proprietary … read more »


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Dial Up the Power of Mobile Search

With 160 million consumers now using smartphones, it’s no surprise mobile search is booming. In fact, U.S. mobile search ad spend grew over 120% in 2013 and is estimated to grow another 82.3% in 2014 according to eMarketer. But businesses … read more »


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Extracting Insights from Phone Calls

70% of mobile searchers report they click to call directly from the search results to connect with a business (Google Adwords research, Sept 24, 2013). Successful marketers need to measure and analyze the phone calls driven from their ad campaigns. … read more »


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14 Critical Metrics Extracted From Phone Calls in Q1 2014

During Q1 2014, LogMyCalls processed millions of call segments using their Conversation Analytics engine. These calls were from dozens of industries across North America. The analytics engine extracts data from calls like lead score, conversion rates, and missed opportunities. Conversation Analytics … read more »


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Call Tracking Guide to Channel Marketing

Most marketers recognize the need to measure and optimize phone calls. However it’s often a project just over the horizon, or they choose to deploy call tracking in isolated channels and campaigns where there is an obvious and specific need. … read more »


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Agency Guide to Call Tracking

The latest advancements in call tracking capabilities have created opportunities for agencies and their clients to more efficiently track and attribute offline conversions with specific marketing campaigns and sales. Armed with this data, agencies are better equipped to prove the … read more »


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Marketer’s Guide to Call Tracking for Google SEO and PPC

If having a successful Google SEO and PPC advertising strategy is important to your business, this eBook can help. It explains the value of tracking calls back to specific Google keyword searches and PPC ads and how to do it. … read more »


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Buyer’s Guide to Call Tracking Software for Marketers

Inbound sales calls are the most valuable type of lead, converting to revenue 10 times more than web clicks. It’s why marketers spend $68 billion each year on ads to generate inbound calls. However, most CMOs don’t know what marketing … read more »


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5 Steps to Successful Call Tracking

Most marketers would agree they would rather hear the phones ringing. Why? Most landing pages convert only 2-10% of total visitors. While phone call conversion rates can approach 80%. Sixty-three percent of people complete their purchase offline following their search … read more »