Resource Library: Call Analytics

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The Secret to Driving Facebook and Display Ad ROI: Phone call conversions

Date: Apr 25, 2017 1:00 EST (10:00PST)

Speakers:
Jason Tabeling, SVP, Digital Marketing, Brandmuscle
Blair Symes, Director, Content Marketing, DialogTech


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The Click-to-Call Playbook for Display Advertising

Consumers today view display ads on their smartphones. And when they convert, they call. Marketers must optimize ad placement, better target consumers, and increase conversion rates from display.  Get this guide from DialogTech to get started.


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The Facebook Playbook for Call Conversions

Facebook has gone mobile. And thanks to smartphones and click-to-call, Facebook ads will help drive 12 billion call conversions in 2016. This playbook explains the attribution and optimization strategies marketers should follow to drive the most conversions and customers from … read more »


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Google AdWords and the Conversion Blind Spot

Countless marketers and business owners swear by Google’s marketing tools. But, those who neglect call tracking are missing a major part of the picture. In this guide, CallTrackingMetrics explains why call tracking matters, and how it can work together with Google’s popular … read more »


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Mastering Online-to-Offline Marketing: New Digital Strategies for Offline Conversions

Date: Sep 15, 2016 1:00 EST (10:00PST)

Speakers:
Raj Sen, Group Product Marketing Manager, Adobe Analytics
Blair Symes, Content Marketing Manager, DialogTech


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A Marketer’s Guide to Call Intelligence

At the dawn of the Internet Age, marketing experts speculated about the death of call centers and the diminished importance of phone interactions on a business’s sales. In reality, the opposite has happened: the Internet, combined with the rise of … read more »


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The Digital Marketer’s Guide to Call Attribution

In today’s mobile-first world, the success of your digital marketing often depends on your ability to drive call conversions. It’s a big challenge for marketers used to focusing only on clicks. You now have to know the digital ads, campaigns, … read more »


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Pay-Per-Call Marketing in a Mobile-First World

In today’s mobile‐first world, performance marketers must adopt new advertising and optimization strategies to unleash the full power of pay‐per‐call marketing. Calls generated from mobile marketing need the right pay‐per‐call technology in place to be tracked and routed efficiently to … read more »


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Call Tracking and Analytics 101: Tactics to Improve Online/Offline Channel Efficiency

Date: Mar 8, 2016 1:00 EST (10:00PST)

Speakers:
Michael Boland, Chief Analyst and VP of Content, BIA/Kelsey
Ross Kaplan-Winn, Search Engine Marketing Manager, Top Level Management


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Choosing a Call Tracking Vendor

If you’ve ever typed ‘call tracking’ into your search engine of choice, you’re probably already aware that there are several call tracking companies from which to choose. It’s great to have options, but it can make the process of picking … read more »