This whitepaper explains how a robust Mobile Data Management Platform(mobileDMP) can address the shifting challenges of mobile advertising. It offers a holistic, cross-device view of your consumers for consistent messaging, easy up-selling, and robust analytics to do more of what works.
70% of mobile searchers report they click to call directly from the search results to connect with a business (Google Adwords research, Sept 24, 2013). Successful marketers need to measure and analyze the phone calls driven from their ad campaigns. … read more
Most marketers recognize the need to measure and optimize phone calls. However it’s often a project just over the horizon, or they choose to deploy call tracking in isolated channels and campaigns where there is an obvious and specific need. … read more
The latest advancements in call tracking capabilities have created opportunities for agencies and their clients to more efficiently track and attribute offline conversions with specific marketing campaigns and sales. Armed with this data, agencies are better equipped to prove the … read more