Resource Library: Search Advertising

webcast

Baby Come Back! How to Grow Customer Revenue with People-Based Search Marketing

Date: Jun 15, 2017 1:00 EST (10:00PST)

Speakers:
Katherine Flood, Search Program Manager, CustomInk
Lisa Rapp, Director, Brand Product Marketing, LiveRamp


webcast

Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?

Date: Jun 6, 2017 1:00 EST (10:00PST)

Speakers:
Greg Sterling, VP of Strategy and Insights, Local Search Association
Ryan Weisert, Director of Client Success, MomentFeed


webcast

New RLSA Strategies for Search Marketers

Date: May 25, 2017 1:00 EST (10:00PST)

Speakers:
Kirk Williams, Owner, ZATO Marketing
Alex Dao, Head of Search Sales, Criteo


whitepaper

Guide to Google My Business For Multi-Location Brands

With the SweetIQ Guide to Google My Business (GMB) for Multi-Location Brands, learn how centralizing your local presence for all your locations is vital to keeping listings accurate, improving your GMB rankings, and generating more revenue from a unified Local … read more »


whitepaper

Are You Falling Victim to the 4 Myths of Paid Search Bidding?

Competition is fierce in the world of paid search advertising. And it’s getting tougher all the time. Today, more than 1 million advertisers are bidding up prices on Google AdWords, spending more than $62 billion dollars annually. As the Google … read more »


webcast

Optimizing for Mobile Search: A checklist to improve local SEO

Date: Mar 23, 2017 1:00 EST (10:00PST)

Speakers:
Greg Sterling, Vice President of Strategy and Insights, Local Search Association
Damian Rollison, VP, Product, Brandify


whitepaper

How Are Leading Brands Winning at Paid Search

Inside this white paper from [24]7: Predictive Search Bidding gives you the power to optimize every bid, maximize ROI, and reduce costs. Depending on revenue targets and budget constraints, you can use Predictive Search Bidding to meet a variety of … read more »


webcast

The Future is Now: Ramp up your Google Shopping ROI

Date: Mar 14, 2017 1:00 EST (10:00PST)

Speakers:
Colleen Friess, Director of Feed Education, Feedonomics
Andreas Reiffen, CEO, Crealytics


whitepaper

Goal Based Bidding: Aligning Your SEM Strategy to Business Goals

SEM requires careful alignment with display advertising and the other elements of your marketing programs. Additionally, it is vital to match your SEM strategy with the company’s business objectives. Strategies change, but generally they reflect where the company is in … read more »


whitepaper

Take Paid Search to the Next Level

If you’re using paid search, but think your ads could perform better, this white paper from [24]7 is for you. You will learn how to: Accel at paid search bidding Use predictive search bidding Find a predicitve search bidding solution … read more »