How to Accurately Track Your Social Media Buzz
Ten years ago, marketers had to rely primarily on customer surveys and mainstream media coverage to track the buzz created by a new product launch or campaign. Social media has turned the world into a focus group and today, social … read more
Digital Agencies 2013: A Buyer’s Guide
New! Digital Advertising Agencies 2013: A Buyer’s Guide Editor: Claire Schoen, Digital Marketing Depot Researcher/Writer: Karen Burka Download Now Learn how to identify — and hire — the right digital agency for your business — this guide will answer these … read more
Why Advertising Through Real-Time Bidding Needs a New Pricing Model
For decades, CPM pricing controlled how all advertising was bought and sold and how different media properties were compared. Today’s real-time advertising is a significant opportunity, which can help advertisers reach more targeted viewers, gain efficiency, and improve ROI. Real-time bidding … read more
Search Guide for the Holidays
Online holiday shopping is turning into a yearly endeavor for consumers—and a yearly challenge for marketers. We already know search can be complex. But it becomes even more complex when you consider your holiday to-do list: on top of the … read more
eMarketer “Why Facebook Advertising Deserves a Second Look”
Get eMarketer’s seven keys to Facebook ad platform success. The first part of 2012 got off to a slow start when it came to planning Facebook ad spending. Advertisers spent more conservatively and looked for other channels to drive revenue. … read more
What makes an ad great? Don’t just keep guessing… prove it!
Date: Oct 23, 2012 1:00 EST (10:00PST)Speakers:
Matt Van Wagner, President Find me Faster
Dave Schwartz, VP, Client Services and Marketing, DataPop
Conversion Attribution: Choosing the Right Model for Your Search Marketing Campaigns
When it comes to conversion attribution, there is no perfect model. As a marketer, the imperative is to find a model that works with your business goals and allocates conversion values to meet your priorities. Using your existing data, you can … read more
Algorithms and Optimization for SEM
We can’t control economic ups and downs or consumer behavior, but we can control our online response. So when our current marketing strategy produces results that are less than optimal, it’s time to enlist a different approach. With Adobe’s portfolio … read more
10 Ways to Use Your Product Catalog to Maximize Retail PPC Campaigns
Every retailer has a database of products for sale, commonly referred to as a product catalog. Not every retailer, however, is using their product catalog to the fullest extent possible to maximize their retail PPC (pay-per-click) campaigns. Without employing a … read more
Global Digital Advertising: Q2 2012 Update
We’re at the halfway point. How do your results stack up? Using an index of 250 billion ad impressions and Facebook activity for 46 million fans across 225 companies, Adobe® Digital Index evaluates digital advertising activity for Q2 2012 and … read more
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