Resource Library: Display

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The Road to Viewability

In 2012, 1.8 trillion display ads were paid for, but not seen. For advertisers looking for results, this is an unnecessary waste of effort and budget! Thankfully the industry is rallying towards a viewability standard, signaling a new wave of … read more »


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From Search to Discovery Marketing

Search marketing is morphing into discovery marketing and providing marketers the opportunity to leverage new channels, improve lead generation, boost conversions and increase revenue. Interactive marketing budgets are expected to nearly double over the next five years in an effort … read more »


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The Display Advertising Playbook

Over the past few years, we’ve seen advertisers increase their display ad spend to reach more customers online where they spend the majority of their time. In an industry that is constantly innovating, we know the challenge to achieve higher performance … read more »


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3 Steps to Knocking Out Your Display Competitors

While display advertising can be highly profitable, it is also highly competitive. With countless advertisers vying for the impressions on a vast array of publishers, the industry it’s become a boxing match. Competitors try to out-smart each other with placements, … read more »


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PPC Reporting, Simplified

Most pay-per-click marketers say that PPC reporting and analysis is their #1 or #2 biggest time sink. Yet reporting is crucial in order to can evaluate progress, communicate successes, and make improvements. Why are marketers losing so much time on … read more »


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The Search Marketer’s Guide for Migrating to Google Enhanced Campaigns

Since Google’s announcement of enhanced campaigns in February 2013, paid search advertisers have raced to not only understand how this change will reshape their campaign structures and strategies, but also how it will impact their ability to acquire revenue. The … read more »


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PPC Bid Management Guide

PPC bid management is one of the more complicated areas of PPC marketing, so many advertisers choose to automate the process using either the automated bidding option in Google AdWords or a third-party bid management solution. Each approach has it’s … read more »


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8 Tips for Successful PLA Management

During 2012, Google launched Google Shopping, a paid-only service powered by product listing advertising (PLA). A hybrid of Google’s PPC and Product Search feed programs, PLAs have proven vital to the success of any business selling products online. However, in … read more »


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Mobile Search Advertising Around the Globe: 2013 Annual Report

With smart mobile devices becoming ubiquitous, advertisers need to adapt their online marketing strategies to more closely reflect how people search, buy and share. Specifi- cally, marketers will need to learn how to communicate with an always-on audience, think harder … read more »


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Display Ad Clickers Are Not Your Customers

We’re all familiar with the usefulness of search engines to answer a specific or immediate need for information online. And because consumers expect to click to find what they’re looking for, click measurement is typically an effective metric for evaluating … read more »