As paid search continues to be a haven for online advertisers, it’s crucial to have a clear focus and understanding of your PPC goals and strategies.
This is particularly true if you manage paid search within a large organization, across many websites, or for a large brand.
You’ll need to consider more than managing keywords, bids and budgets.
In this webcast, Chris Sherman will look at tactical, technical and organizational issues involved with running huge sites as well as marketing issues and considerations unique to big brands.
Chris Sherman is Executive Editor of Search Engine Land, and co-chair of the Search Marketing Expo conference series. He has been covering search for more than a decade.
Paid Search for Big Sites, Big Brands
Speaker: Chris Sherman
Tuesday, January 13 – 1 PM EST