Is your paid search strategy ready for 2009?

Posted on January 7, 2009

As paid search continues to be a haven for online advertisers, it’s crucial to have a clear focus and understanding of your PPC goals and strategies.

This is particularly true if you manage paid search within a large organization, across many websites, or for a large brand.

You’ll need to consider more than managing keywords, bids and budgets.

For example:

  • How do you run your campaign when every other group in the organization thinks their ad should be at the top of sponsored results?
  • Should you be running a global campaign, or targeting locally with unique creative and messaging?
  • How can you manage expectations of the various groups – and communicate this effectively?
  • What happens if you find yourself bidding against another group in your own organization?

    • In this webcast, Chris Sherman will look at tactical, technical and organizational issues involved with running huge sites as well as marketing issues and considerations unique to big brands.

    Chris Sherman is Executive Editor of Search Engine Land, and co-chair of the Search Marketing Expo conference series. He has been covering search for more than a decade.

    Paid Search for Big Sites, Big Brands
    Speaker: Chris Sherman
    Tuesday, January 13 – 1 PM EST

    Register now – it’s free!

    Related resources: News Updates.

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