Smart marketers know that truly successful marketing campaigns involve integrating offline and online efforts.
Consider these statistics:
*two thirds of all online searches were prompted by offline marketing — and nearly 40% of those searchers ultimately buy a product or service as a result
*more than 80% of consumers who buy offline have done some online research before buying.
With retail sales forecasts for 2009 ranging from $133 to $156 billion, there’s lots to be gained by getting the online-offline marketing mix right.
On July 21 at 1 PM EDT, Chris Sherman will present “How Large Offline Marketers Drive Superior Search Marketing Results.”
* Best practices for integrating offline and online marketing efforts
* How to blend online-offline efforts across organizational divisions
* The challenges of mixing traditional offline efforts with online search marketing
Chris Sherman is the Executive Editor of Search Engine Land.