Recent research confirms what many marketers have suspected all along: two-thirds of searchers are driven to perform searches as a result of exposure to some form of offline marketing — whether it’s direct mail, print advertising, television, or some other offline channel. Equally compelling is that nearly 40% of those searchers ultimately buy a product or a service as a result.
Smart marketers realize that by integrating their offline initiatives with their search marketing efforts, they can amplify the results of both. But how are marketers performing this integration? What are some of the best practices they are employing? And what obstacles are they encountering in the process?
Join us on September 9 as Chris Sherman explores how to blend offline marketing with online search marketing for maximum effectiveness. He’ll discuss strategies and techniques, such as ways to coordinate online and offline campaigns; he’ll also explore how to overcome the obstacles that can come up when trying to integrate the online and offline channels in a large organization.
“How Large Offline Marketers Drive Superior Search Marketing Results”
Tuesday, September 9 – 1 PM EDT
Sponsored by iProspect
Chris Sherman is the Executive Editor of Search Engine Land.