Enterprise PPC Campaign Management Platforms 2014 – new edition just published

We’ve just released the updated version of our popular Market Intelligence Report series, Enterprise PPC Campaign Management Platforms 2014: A Buyer’s Guide.”

Now in its Fourth Edition, this report consists of original research conducted in November and December 2013. Our advisers included David Rodnitzky, CEO of 3Q Digital (formerly PPC Associates) and Ginny Marvin, Contributing Editor at Search Engine Land.

The report covers what digital marketers need to know when going through the selection process for adopting an enterprise PPC campaign management platform. Beyond just the capabilities of the various platforms (we’ve got that covered), we look at what’s happening in terms of trends in this marketplace, what’s happening among the leading providers (M&A activity, funding), plus how to go through the process of selecting the right platform for your business needs. (Hence, the subtitle: “A Buyer’s Guide.”)

Nine leading vendors are profiled, from the company level to the product level.

If you’re looking to adopt a PPC Campaign Management Platform at the enterprise level, take a look at this report. Find out the latest and learn what you need to know before you decided to adopt this marketing technology. It’s free for download, register here.