We’ve recently released a new Market Intelligence Report, “Enterprise Local Marketing Automation Tools 2014: A Marketer’s Guide.”
With local targeted ad spending forecast to grow to nearly $70 billion by 2018 (BIA/Kelsey), marketers are paying close attention to their local campaigns. For national brands with brick-and-mortar stores, managing local marketing effectively can be a huge challenge.
This report covers what goes into an effective local marketing campaign, with a focus on larger brands that are managing local relationships and outlets. It identifies 5 elements of successful local marketing, and then examines which aspects can be automated.
We’ve also provide a selective – but by no means exhaustive – list of tools that can help automate local marketing campaigns. The capabilities of these tools are also explored, from local SEO to mobile optimization and reputation management. Eighteen vendors are profiled in the report.
“Enterprise Local Marketing Automation Tools: A Marketer’s Guide” includes a section on how to choose a local marketing automation platform, with guidance on questions to consider as well as how to know when and what to automate.
The report is based on original research conducted from March to May 2014. Greg Sterling, founder Screenwerks and contributing editor to Marketing Land and Search Engine land, served as advisory editor.
If you’re looking to improve your local marketing efforts – especially national brands marketing locally — take a look at this report. Find out the latest and learn what you need to know before you decide to adopt this marketing technology. It’s free for download, register here.