Inbound marketing is a seismic shift in the way businesses are marketing themselves, and companies who ditch traditional marketing methods and follow their customers online are reaping the benefits.
But the skill sets of internal teams lag behind, and as a result, companies wanting to take advantage of inbound marketing tactics like blogging and social media are looking to outside agencies for help. This ebook will help you understand what core services your agency needs to offer in order to capitalize on the emerging needs of businesses moving their marketing dollars online.
This ebook covers the following topics:
- Delivery is a Process, not just Tactics – Learn how offering these four core services will improve your strategy cohesiveness and eliminate scope creep.
- The Four Core Services of Inbound Marketing – Learn what they are, and what skill sets you will need at your agency to be able to offer these services to prospective clients.
- Using the Four Core Services to Increase Retainer Clients – Learn how the ROI you drive with these core service offerings will help earn trust and build enduring client relationships.