Selling Display to Search Clients

Because of its impact on Search and consumer engagement, search agencies are starting to include Display Advertising as an offering to their clients.

This e-book examines the convergence of Display and Search and how search agencies can leverage both channels to maximize conversions for their clients.

Sponsored by Acquisio
The leading performance media platform for agencies, Acquisio helps agency marketers buy, track, manage, optimize, retarget, and report on media across all channels—including search, display, and social media. Acquisio provides the industry-leading technology for agencies buying ads on any online channel, helping them handle all tasks associated with performance advertising within an integrated platform. Unlike other solutions, Acquisio hosts its own third-party ad server and employs single tracking functionality across channels, allowing marketers unparalleled conversion and revenue attribution modeling and reporting.

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