This E-Book discusses the current state of online display advertising, including its growth, its synergies and relationship with PPC, and the new retargeting opportunities.
Thanks to investments in new technologies, new ad formats and improved buying and selling processes, online display is enjoying a resurgence among both search and brand marketers. The emergence of real-time bidding auctions through display advertising exchanges, as well as demand and buy-side platforms now enables advertisers to buy display like search, using sophisticated rules and algorithms to formulate the most efficient bids.
With both PPC and display advertising extremely important and efficient forms of online advertising in their own right, using them together through retargeting is proving to be even more beneficial for advertisers seeking strong bottom-line results and ROI.
Learn how marketers are taking advantage of these new tactics to maximize their online success.