Search and Display: Capitalizing on the Retargeting Opportunity

This E-Book discusses the current state of online display advertising, including its growth, its synergies and relationship with PPC, and the new retargeting opportunities.

Thanks to investments in new technologies, new ad formats and improved buying and selling processes, online display is enjoying a resurgence among both search and brand marketers. The emergence of real-time bidding auctions through display advertising exchanges, as well as demand and buy-side platforms now enables advertisers to buy display like search, using sophisticated rules and algorithms to formulate the most efficient bids.

With both PPC and display advertising extremely important and efficient forms of online advertising in their own right, using them together through retargeting is proving to be even more beneficial for advertisers seeking strong bottom-line results and ROI.

Learn how marketers are taking advantage of these new tactics to maximize their online success.

Sponsored by Acquisio
The leading performance media platform for agencies, Acquisio helps agency marketers buy, track, manage, optimize, retarget, and report on media across all channels—including search, display, and social media. Acquisio provides the industry-leading technology for agencies buying ads on any online channel, helping them handle all tasks associated with performance advertising within an integrated platform. Unlike other solutions, Acquisio hosts its own third-party ad server and employs single tracking functionality across channels, allowing marketers unparalleled conversion and revenue attribution modeling and reporting.

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