Mobile advertising has significantly picked up steam. With a substantial rise in smartphone users, Those statistics show that the long-awaited “year of mobile” may finally be arriving, and mobile marketing may finally begin to reach its potential.
It finally makes sense to understand how to effectively use and deploy mobile paid search marketing campaigns. And with the proliferation of smartphones making mobile browsing more ubiquitous, it’s time to pay some serious attention to mobile search engine optimization (SEO) of your site.
This E-Book outlines the state of mobile marketing, both in pay-per-click (PPC) advertising and SEO. It will also look at ways both in-house marketers and agencies can integrate mobile into their existing marketing efforts, and how to measure success.
The following Search Engine Land contributors made valuable additions to this report: Mona Elesseily, Cindy Krum,Bryson Meunier, and Greg Sterling. This report was prepared by Kevin Newcomb.
Sponsored by Unica
This webcast is sponsored by Unica Corporation, the recognized leader in marketing software solutions. Unica’s advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica’s unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,000 organizations worldwide depend on Unica for their marketing management solutions. For more information, visit www.unica.com.
