E-Book: Building an Attribution Model That Works

Acquisio

The use of attribution modeling to improve PPC efficiency has quickly grown in both popularity and sophistication. Yet creating an accurate attribution model is still one of the most difficult parts of any agency’s or marketer’s job, whether you are working with online or offline channels – or both. Every marketer wants to find the most effective, profitable marketing mix for its products and services across all channels, including paid search.

This E-Book discusses why attribution modeling has become so important to PPC marketers and agencies and presents numerous tips and techniques to help you build attribution models that will more accurately measure and value your online marketing campaigns.

Sponsored by Acquisio
The leading performance media platform for agencies, Acquisio helps agency marketers buy, track, manage, optimize, retarget, and report on media across all channels—including search, display, and social media. Acquisio provides the industry-leading technology for agencies buying ads on any online channel, helping them handle all tasks associated with performance advertising within an integrated platform. Unlike other solutions, Acquisio hosts its own third-party ad server and employs single tracking functionality across channels, allowing marketers unparalleled conversion and revenue attribution modeling and reporting.

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