E-Book: Building an Attribution Model That Works

The use of attribution modeling to improve PPC efficiency has quickly grown in both popularity and sophistication. Yet creating an accurate attribution model is still one of the most difficult parts of any agency’s or marketer’s job, whether you are working with online or offline channels – or both. Every marketer wants to find the most effective, profitable marketing mix for its products and services across all channels, including paid search.

This E-Book discusses why attribution modeling has become so important to PPC marketers and agencies and presents numerous tips and techniques to help you build attribution models that will more accurately measure and value your online marketing campaigns.

Sponsored by Acquisio
Acquisio empowers agencies, resellers and advertisers to thrive in today’s digital advertising economy. Using machine learning and automation to drive cross-campaign optimization on every major ad platform, Acquisio does 90% of the work. With more than 400 agencies using Acquisio and $1 billion ad spend under management, Acquisio is recognized as being one of the fastest growing companies in North America, winning the Deloitte Tech Fast 500 and Fast 50 awards for four consecutive years.

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