With more than 500 million active users on Facebook, advertisers are salivating at the opportunity to reach targeted and engaged audiences through Facebook ads. But paid advertising on Facebook is still in its infancy. Few organizations have figured out how to effectively leverage Facebook ads and, in many cases, resources and budgets have not yet become available for investment in the channel. For smart marketers, this uncertainty around Facebook ads represents an opportunity.
How do you begin? There are lots of ways to leverage your existing search programs to give yourself a head start on Facebook.
This E-Book explains best practices for advertising on Facebook, and how you can get started.