As the outlets for online interaction grow, methods of online marketing also grow — as does the volume of digital data to be managed.
Multiple data sets from disparate sources are ushering in an era of “Big Data,” such as search rankings, site visits, and click-data. When mined, these data sets reveal insights into the success of online marketing strategies, as well as consumer behavior and demography.
This E-Book covers:
- current data management issues for digital marketers
- how data influences marketing strategy
- how to evaluate success through the “Big Data” lens