Big Data Management
As the outlets for online interaction grow, methods of online marketing also grow — as does the volume of digital data to be managed.
Multiple data sets from disparate sources are ushering in an era of “Big Data,” such as search rankings, site visits, and click-data. When mined, these data sets reveal insights into the success of online marketing strategies, as well as consumer behavior and demography.
This E-Book covers:
- current data management issues for digital marketers
- how data influences marketing strategy
- how to evaluate success through the “Big Data” lens
Sponsored by Acquisio
The leading performance media platform for agencies, Acquisio helps agency marketers buy, track, manage, optimize, retarget, and report on media across all channels—including search, display, and social media.
Acquisio provides the industry-leading technology for agencies buying ads on any online channel, helping them handle all tasks associated with performance advertising within an integrated platform. Unlike other solutions, Acquisio hosts its own third-party ad server and employs single tracking functionality across channels, allowing marketers unparalleled conversion and revenue attribution modeling and reporting.