In light of the economic downturn, many marketers are rethinking their online strategies, namely how to maximize the results of their PPC investments. This report defines and explains 10 advanced PPC bidding strategies that can improve PPC performance and efficiency, which include refocusing and trimming keyword lists, bidding by margin or lifetime customer value, and increasing affiliate revenue through low-bid strategies.
Sponsored by Acquisio
The leading performance media platform for agencies, Acquisio helps agency marketers buy, track, manage, optimize, retarget, and report on media across all channels—including search, display, and social media.
Acquisio provides the industry-leading technology for agencies buying ads on any online channel, helping them handle all tasks associated with performance advertising within an integrated platform. Unlike other solutions, Acquisio hosts its own third-party ad server and employs single tracking functionality across channels, allowing marketers unparalleled conversion and revenue attribution modeling and reporting. Learn more at www.acquisio.com.
