Every retailer has a database of products for sale, commonly referred to as a product catalog. Not every retailer, however, is using their product catalog to the fullest extent possible to maximize their retail PPC (pay-per-click) campaigns.
Without employing a product catalog, retailers cannot truly leverage all that search advertising has to offer. Furthermore, they cannot gain a solid picture of how their products and advertising perform in the current e-commerce landscape. Unleashing the resources of the product catalog in a PPC advertising campaign offers opportunities for keyword expansion, data management, robust analytics and ad structure.
This E-Book examines 10 tips to take advantage of these opportunities and outlines the value a product catalog has in amplifying a retailer’s existing PPC program.