If you’re finding the results of your PPC ad campaign puzzling, you’re not alone. It could be your Quality Score — and it could be costing you traffic.

Life for a PPC advertiser used to be easier. You bid more than your competitor, and you ranked ahead of them. But today, the perceived “quality” of your ads can make a dramatic difference in how much you pay and where your ads are positioned. And since the exact formula of calculating quality scores isn’t revealed by the major search ad networks, marketers have some deciperhing to do.

On Wednesday, June 18 at 1:00 PM Eastern, Search Marketing now presents another free webcast, “Decrypting Quality Scores.”

Jon Kelly will reveal what goes into Quality Score, how you can increase your Quality Score and why understanding it is crucial to the success of any PPC campaign. If you have specific questions for Jon, we’re taking them in advance on our registration form.

Join us for this free webcast – register now!