Yearly Archives: 2010
Webcasts, Podcasts = Most Popular Social Media Resources for Business Information
July 8, 2010According to recent research from business.com, webinars and podcasts are the most popular social media resource for business information. Here’s what the Business.com B2B Social Media Benchmarking Study reveals as the top 5 social media resources of business information 69.1% … Read more
New books from SMN speakers Brad Geddes and Vanessa Fox
July 6, 2010Search Marketing Now speakers are experts in a wide variety of marketing disciplines — they’re also accomplished speakers and authors. Two recent books by SMN speakers are “Advanced Google AdWords,” by Brad Geddes and “Marketing in the Age of Google: … Read more
Follow-up Discussions on SMN LinkedIn Group
July 2, 2010Online presentations via webcast are a great way to draw an audience from all over — it’s certainly convenient, cost-effective, and an efficient way to gather everyone together for an educational presentation. But one thing it lacks is the personal … Read more
June Updates
June 14, 2010From our June 3 webcast, “Big-Brand SEO, Social Media, and the “Latest” from Google”… Tamar Weinberg mentioned social circles, and pointed to these two URLs for more information. You’ll be surprised at how large your social circle is… http://www.google.com/s2/search/social#socialcontent http://www.google.com/s2/search/social#socialcircle … Read more
SEO and Social Media, Thursday, June 3 webcast – related readings…
June 1, 2010On Thursday, June 3, we’ll get both strategic and tactical input from our speakers on how to intermingle SEO and social media — followed by a moderated Q+A session with two marketers who are on the front lines doing this … Read more
Do you have a content strategy that works?
May 26, 2010Lately it seems as though content is the marketing buzzword of the hour. Some of us recall days when ‘content’ was generated by ‘editorial’ types — reporters and writers in publishing divisions. Marketers, on the other hand, had copywriters, who … Read more
SEO resources from this week's webcast
May 13, 2010More from Tuesday’s webcast…”Search Results, SEO and the New World Order” — now available on-demand at Search Marketing Now. Chris Sherman had several links on his slides, which we’d like to share, as they provide some great tips and tactics … Read more
Local Search Strategy #3: Get Smart about Geo-targeting
April 29, 2010From the Search Marketing Now E-Book, National Brands Survival Guide to Local Search … results of a Marketing Sherpa study on which search targets yield the highest ROI… Read more about this and other strategies for large brands, in National … Read more
May webcasts at Search Marketing Now –
April 28, 2010As April turns into May, why not update your calendar for these upcoming Search Marketing Now webcasts? All will start at 1 PM Eastern, and last 45-50 minutes. May 4 – Breakthrough in PPC Ad Testing and Optimization: Using Ad … Read more
Q+A with Experts from Google and iProspect on April 15 webcast
April 6, 2010What’s the best way to integrate search into your overall marketing campaign? That’s the theme of our April 15 webcast, as we pose questions to representatives from Google and from iProspect on the free webcast, “Integrating Search Within the Overall … Read more