Our July 28 webcast continues the conversation about Attribution Management – the process of tracking, assembling and properly valuing an entire team of online ads as they lead to conversions. Identifying which ad deserves “credit” for the sale or conversion … Read more »

Google has recently made two big changes regarding trademark usage within AdWords. How will this affect you? And what are the policies for all search engines? On July 22, at 1 pm EDT, Brad Geddes will examine the various policies … Read more »

Last week’s webcast covered how online retailers can prepare for the end-of-year holiday shopping season. What should you be doing six months out (i.e., now) to get your site – and your online business – ready for the holiday rush? … Read more »

We’ve just posted some new webcasts for our July schedule at Search Marketing Now. Registration is open for each of these upcoming events: How Large Offline Marketers Drive Superior Search Marketing Results Speaker: Chris Sherman, Search Engine Land Tuesday, July … Read more »

Smart marketers know that truly successful marketing campaigns involve integrating offline and online efforts. Consider these statistics: *two thirds of all online searches were prompted by offline marketing — and nearly 40% of those searchers ultimately buy a product or … Read more »

If you missed yesterday’s webcast with David Rodnitzky, here are the basics. To get the complete picture, view the webcast, “Choosing a PPC Campaign Management Tool: 20 Questions You’ll Need to Ask,” now available on demand. First, questions to ask … Read more »

If you’ve listened to webcasts and online seminars more than a few times, you may have run into some kind of technical glitch — either on your end or on the part of the producer. It can be as simple … Read more »

One of the questions we get on nearly every webcast is “Can you recommend a tool for that?” At Search Marketing Now, we don’t endorse particular tools or applications — whether it’s for keyword research, campaign management, or analytics — … Read more »

Summer may be just around the corner, but it’s not too early to start thinking about how to optimize your website for the holiday selling season. Seriously. Successful online retailers know that getting ready for holiday selling season can be … Read more »

On May 28th, Chris Sherman returns with another SMN Webcast, “Paid Search Testing & Experimentation,” sponsored by iProspect. It’s been said that all you need to get started with paid search is five minutes and a credit card. While that’s … Read more »