One of the big challenges in search engine marketing is getting all of the volume you want from your campaign. Consider this scenario: you’re willing to pay $1 per click, based on a conversion rate of 10% and a cost … Read more »

On April 14, Search Marketing Now presents another free webcast, “RX for Large Paid Search Advertising Campaigns: Anatomy of an Enterprise Solution,” sponsored by Marin Software and featuring Marc Barach and Chris Wine. They’ll present some recent findings from a … Read more »

In April we’ll visit some Search Engine Optimization (SEO) topics at SMN, including how SEO and conversion rates are interconnected, in the webcast “SEO and Conversion Rates: Hand-in-hand” April 7, 2009 – 1 PM EDT Search Engine Land’s Executive Editor … Read more »

Our next webcast features PPC expert David Szetela with a presentation that will help anyone who has struggled with the complexities of managing a large-scale pay-per-click advertising campaign: Managing Your PPC Advertising Campaign: Time-Saving Tips and Tactics will include tips … Read more »