Yearly Archives: 2008

The Social Graph: The Key to Search Marketing's Future?

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“The social graph” is garnering a lot of attention these days, including a vigorous debate between search marketers who believe leveraging social networks is the next big thing, and traditional search marketers who dismiss social search as the latest fad. … Read more »


Tracking Beyond the Lead – July 17 Webcast

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You’ve set up your paid search campaign, and you’re tracking results – but are your tracking them in an organized, efficient manner? Are you measuring the most relevant results? And are you integrating leads with your CRM system such as … Read more »


Pre-webcast Q+A with Chris Sherman – Paid Search Testing & Experimentation

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For our next webcast, Paid Search Testing & Experimentation: Optimizing for Superior Results, we invited viewers to submit questions in advance to Chris Sherman. Here are just a few: Q. How do you benchmark positions results knowing that within Google … Read more »


Webcast Today with Greg Sterling – 1 PM EDT

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Join us today as Search Engine Land’s contributing editor Greg Sterling looks at the current landscape of local search, and how brand marketers can take advantage of this evolving channel – in a webcast titled “National Brands Marketing Local.” Research … Read more »


Who's making money in local search?

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It’s a great question – -and it’s among the topics that will be discussed at the upcoming Search Marketing Expo – SMX Local + Mobile in San Francisco, July 24-25. Local search has become a critical channel for marketers, as … Read more »


Search as a Strategic Planning Tool

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Next Tuesday’s webcast explores how you can use search as part of your strategic marketing plans – to gain insight into your competition as well as your customers. Tuesday, June 24, 208 – 1 PM Eastern “Search as a Strategic … Read more »


Pre-webcast Q+A with Jon Kelly: Quality Score

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For our June 18 SMN Webcast, “Decrypting Quality Scores,” we invite you to submit questions ahead of time. Our speaker, Jon Kelly has answered a few… We thought we’d share some with you to give a peek at what you’ll … Read more »


Local Search, Act II: National Brands Marketing Local

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Search Marketing Now’s June 25 webcast features our own Greg Sterling, Search Engine Land correspondent and co-chair of SMX Local + Mobile. Join us as Greg explores the current landscape of Local Search, how it affects brand marketers of all … Read more »


Upcoming SMN Webcast – Jon Kelly on Decrypting Quality Scores

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If you’re finding the results of your PPC ad campaign puzzling, you’re not alone. It could be your Quality Score — and it could be costing you traffic. Life for a PPC advertiser used to be easier. You bid more … Read more »


Ad Networks Best Practices – Webcast with Dana Todd, Tom Cuthbert

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Dana Todd, President Emeritus of SEMPO and CMO of Newsforce.com, will be delivering our next SMN Webcast, Tuesday, June 17, and we’re thrilled that she’ll be joining us. The topic is “Ad Networks Best Practices: Keeping Your Advertisers Happy.” With … Read more »


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