Yearly Archives: 2007

Managing Search Engine Optimization (SEO) for Big Websites

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In theory, Search Engine Optimization (SEO) is the same process whether your site has ten pages or ten thousand…or is it? In practice, SEO at large companies has its unique problems and solutions for marketers. So how do you effectively … read more »


Catch our most recent webcast "Offline Conversions" on-demand

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Our most recent webcast, Offline Conversions: The Missing Metric is now on-demand at www.searchmarketingnow.com. Christine Churchill was our main speaker, and she covered everything from the basic definition of web analytics to “graduate” level tactics for tracking conversions. Sponsored by … read more »


Search Marketing Expo – SMX Alert for July 2007

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SMX Local & Mobile Comes to Denver; Early-bird Registration Expiring Local & Mobile search promises to be the next “big opportunity” for interactive marketers. Join the SMX team and our outstanding cast of subject matter experts for SMX Local & … read more »


Need a Competitive Search Marketing Game Plan? Think Sports.

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Think of sports when you think strategic competitive intelligence for search marketing: devise a game plan that will exploit the competition’s weakness and neutralize its strengths. That was just some of the advice from Chris Sherman in last week’s webcast, … read more »


Offline Conversions: The Missing Metric – July 19 Webcast

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Register now! Tracking offline conversions has always been a challenge for online marketers. How do you track conversions when your customers search online but buy offline? How do you evaluate the success of your keywords? Studies show that nearly two-thirds … read more »


What Every CMO Should Know About Search Marketing — On-Demand Webcast

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Last Thursday’s webcast, “The Dozen Truths Every CMO Must Know About Search Marketing” is now available on-demand at our website, www.searchmarketingnow.com. We had a number of CMOs in the audience, and many admitted that they’ve got a way to go … read more »


Search Marketing Expo – SMX Local/Mobile – Announces Keynote and Opens Registration with a $400 Early Bird Savings

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Search Marketing Expo, our sister company, has just opened registration for the SMX Local & Mobile conference in Denver, October 1&2, 2007. SMX Local & Mobile is being co-chaired by Greg Sterling and Chris Sherman — two of our own … read more »


Do you know what your competitors are doing in search?

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Wouldn’t you love to take a look behind the scenes at your competitors’ search marketing campaigns? To know where their traffic comes from, how much they’re spending on campaigns, and what kinds of strategies they’re using to attract customers and … read more »


12 Truths Every CMO Must Know About Search Marketing

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Just how much does a CMO need to know about search marketing? Depends on how successful you’d like your marketing efforts to be. Search marketing no longer belongs only in the realm of techies or junior staff members. It’s a … read more »


Local Search Webcast follow-up

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We had a fantastic webcast about Local Search yesterday, with Greg Sterling giving a great presentation. If you missed it, you can catch it on demand at our website. There were lots of great questions and we got to as … read more »